SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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Seek inside what ye may‚ dear reader‚ I shall divulge nothing! None that was mine to give‚ anyway. My death lends me‚ An audience I never had In waking hours; But I am forgiving: Read on‚ if you must‚ Tear open a page and peep inside‚ Your vulgar curiosities eager To rape me of my secrets‚ Secrets I left without maps. Drink if you shall‚ Of my jealous Love‚ Of my crude Laughter‚ The blind-alleys of blank pages‚ The playing field for skeletons‚ My memories too full and blemished
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is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated
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Insight Concepts 4 Consumer Insight Analysis 5 Issue 7 Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently
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Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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Expansion of SUBWAY in China Research Report 1 Table of Contents 1. Cover Page………………………………………………………………………………………………..P.1 2. Table of Contents………………………………………………………………………………………P.2 3. Executive Summary…………………………………………………………………………………..P.3 4. Company Background………………………………………….…………………………………….P.4 5. Situation Analysis……………………………………………………………………….……P.4 to P.7 6. Consumer Behavior Analysis………………………………………………………..….P.7 to P.9 7. SWOT Analysis……………………………..……………………………………..………..P.9 to P.11 8.
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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This book is my attempt to quiet the voices in my head‚ and put them into a chronological story. This book may confuse some‚ but keep in mind that this is a very confusing world‚ and to put it into words is stressful. In order to completely understand what this was like for me‚ you would’ve had to have been there‚ experiencing these events alongside me‚ and since I was alone‚ I’ve done my best to describe what it felt like to live through those years. I used to believe that once I’d written everything
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Screams and gunfire.. the taste of smoke and burning flesh in the air.. Its that dream again.. I had it a few times over the years.. but this time.. it was bad.. the smells where stronger‚ the screams and horrors.. everything was intensified by ten. The thing is.. i could not tell anyone about this.. that the dream had returned.. they would think that i was insane! Again... Im standing on the edge of a forest‚ with a great field‚ yellow with corn stretches out in front of me. The forest is
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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