APPENDICES Appendix1: History Of Coca-Cola The world’s most recognized trademark in the World! It is recognized by 94% of the world’s population. The world has changed in many ways since pharmacist‚ John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta‚ Georgia. However‚ the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than
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November 13‚ 2012 English Advanced Exposition Joseph Conlin Over the years Coca-Cola has overcame a great deal of success. For over a century now Coca-Cola is still in business and at the top of its game. Advertising with Coca-Cola helped the brand become popular in households‚ and nationwide. Coca-Cola has used Internet marketing and other strategies to stay at its peak position. The first date a Coca-Cola soda was sold to a customer would go back over a century to May 18‚ 1886 at Jacob’s
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In 2006‚ Coca-Cola made headlines in the United Kingdom for being “banned from students’ union over unethical practices.” The students at Sussex University have decided that they can make a difference in exposing Coca-Cola for their unethical practices‚ unhealthy product‚ and the depletion of much needed ground water in rural Indian towns. They are not alone in believing that Coca-Cola contributes to the obesity of children; universities in the United States have also banned Coca-Cola‚ and a “quarter
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Coca Cola Marketing Analysis Report Market Segmentation Apparently‚ marketing takes over the biggest portion out of all in any organization. What determine the value of a brand ~ what make an organization wealthy ~ what set a certain position and plans and predicts its future in the market are timely analyzed and rightly given marketing decisions. Market Segmentation is one of core marketing tools for marketing strategy. In this report‚ we aim to deliver the analysis of The Coca Cola Company’s marketing
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Coca Cola Coca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke‚ sprite‚ Fanta‚ Rc cola‚ Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world. The ’Coca-Cola’ brand has been adopted the strategy of global marketing. They are considering the whole world as single market place
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CSR Case Studies: Coca-Cola 1. Why did Coca-Cola Vietnam chose to work on water projects? Coca Cola is a beverage company‚ a major consumer of water resources‚ it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement‚ which said be a responsible citizen‚ and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR
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Introduction Coca Cola‚ the largest and most recognizable beverage company in the world continues to refresh consumers with over 500 brands every day. The beverage is often referred to as coke‚ which was registered and trademarked in1944. No matter what country or language Coca Cola is produced in‚ a consumer will recognize the beverage as being a coke. It is through the world’s largest beverage distribution system that consumers in over 200 countries worldwide are able to benefit from the many
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During the Super Bowl of 2014‚ Coca-Cola took a shot in the dark and first aired a commercial coined ‘It’s Beautiful‚’ an advertisement which was geared to celebrate America’s great diversity and uniqueness. ‘It’s Beautiful’ has been shown on television on many different American holidays‚ such as the Fourth of July and Memorial Day. Additionally‚ it has been seen on major moments in national and international sports and entertainment events‚ like the football playoffs‚ New Year’s Eve‚ and several
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The code of ethics of Coca-cola is systematic but it doesn’t apply to all countries fairly. They set up their own plants in developing country like India and brazil and they alleged the benefits of the production bring by Coca-Cola but ignore the issue behind which is the water wastage problem. Coca-Cola bottling operations have drastically reduced availability of water for irrigation purposes in countries like India and brazil. Even in the code of ethics of Coca-Cola has pointed out that helping
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change‚ is led from the top of the organisation and embraced by all employees. Coca-Cola Amatil was formed following a major re-organisation in 1989 of Amatil Limited‚ one of Australia’s oldest corporations. In 1989/1990 Coca-Cola Amatil sold it’s interests in poultry‚ tobacco‚ communications and packaging‚ leading to a concentration on its core businesses of beverages and snack foods. The involvement of Coca-Cola Amatil in the beverages industry dates back to 1964 with the company’s acquisition
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