MARKETing management Designing and managing services Case Study : Ritz-Carlton Hotels Lecture : Prof. Dr. Basu Swastha Dharmmesta‚ M.B.A Group 4 Anne Stam [Student Exchange] Febrini Wulandari 08/277511/PEK/12841 Irwan Arfandi Bachtiar 08/277521/PEK/12851 Case Summary Ritz-Carlton Hotels‚ California‚ USA Ritz-Carlton is a brand of luxury hotel and resort with 70 properties that are located in major cities and exclusive resort
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SUMMARY Rosewood Hotels & Resorts (Rosewood)‚ known for managing distinctive luxury hotels is considering a new brand strategy. Rosewood’s concept for each property has always been “Sense of Place”‚ emphasizing the individual character of each property. In an effort to increase multi-property guest across its 12 hotels worldwide‚ a new corporate branding strategy is being considered. The new strategy should also not undercut the distinctiveness of each individually branded hotel. In the analysis
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SMART Objective Gu langyu is located in the southwest to the Xiamen Island .Famous for it’s Beautiful scenery.In 2011‚this scenic spots received 20000 visitors per day.During the long vacation‚the number of tourists as high as 100000.A large number of tourists‚ which caused serious environmental pressure‚ produced a lot of rubbish everyday‚ destroyed historical relics ‚damaged the local people living environment .These problems must be settled as soon as possible. Specific:Comply with the
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INTRODUCTION TO THE Hospitality Industry SEVENTH EDITION Clayton W. Barrows Professor Department of Hospitality Management University of New Hampshire Tom Powers Professor Emeritus School of Hospitality and Tourism Management University of Guelph John Wiley & Sons‚ Inc. This book is printed on acid-free paper. Copyright © 2009 by John Wiley & Sons‚ Inc. All rights reserved Published by John Wiley & Sons‚ Inc.‚ Hoboken‚ New Jersey. Published simultaneously in Canada. No part of
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Q1;Relationship between Goals Objectives and Policies Goals are ; *broad plan *having generic action *goals are intangible in nature and cannot be measurable *they are long term *the main aim of the goal is toward which an endeavor is directed *and it is based on ideas Objectives; In contrary to goals‚ objectives are; *narrow plan *specific actions are taken out to achieve objectives *they are measureable and are tangible in nature so that it is easy for the organization to check
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stand. Over the next 60 years‚ the company grew into one of the leading lodging and food service companies in the United States. Marriot has three major lines of business: lodging‚ contract services‚ and restaurants. Lodging operations included 361 hotels‚ with over 100‚000 rooms that generated 41% of sales in 1987 and 51% of profits. Contract services provided food and services management which generated 46% of sales in 1987 and 33% of profits. Marriot’s restaurant division provided 13% of 1987 sales
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WEBSITE FOR HOTEL WITH ONLINE RESERVATION Methods Of Research Submitted to the Faculty of the College of Business and Entrepreneurship Cavite State University Imus‚ Cavite In partial fulfillment Of the requirements for the degree of Bachelor of Science in Information Technology Janet Pauline S. Rivera February 2012 INTRODUCTION Today‚ most of the Hotels provide services using computer system. It helps to perform task in an easy way with less time consume. Some companies are
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Location: Taipei‚ Republic of China Executive Summary The purpose of this paper is to go through each step of creating a strategic business plan for the Cougar Suites hotel. This paper is divided into 7 different sections. The first section is the introduction to the paper and to Cougar Suites. We are a 500 room full service hotel with mid level quality and mid level price. Our primary segments are Business‚ Corporate/Business Meetings‚ and Association meetings. While our secondary segments are
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individual branding strategy is not responding their objectives any more. Rosewood’s new president and CEO‚ John Scott is considering a new strategy to boost the company’s growth. The management team thinks that it is the right time to establish Rosewood as a corporate brand. A known corporate brand name will encourage hotel guests to stay at some of other Rosewood hotels. Rosewood wants to compete with the corporate and individual branded luxury hotels. As indivudual branded company‚ is is hard to compete
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element. In terms of hotel industry‚ the physical environment is of what is known as the servicescape‚ which is the space customers are surrounded when consuming the service. • Exterior facility: The environment and signage around the hotel‚ the parking area and even the design of the building itself are the key elements of the exterior servicescape. (Wakefield et al‚ 1996) • Interior facility: Ambient conditions‚ such as the colour‚ temperature‚ sound and smell of the hotel is a package of
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