Table of contents Introduction 3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks
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APPENDICES…………………………………………………………………………10 APPENDIX 1: PORTERS FIVE FORCES………………………………………………… 10 APPENDIX 2: SUPPLY CHAIN ANALYSIS……………………………………………….. 11 APPENDIX 3: NOKIA OPERATIONS ANALYSIS………………………………………….. 11 APPENDX 4: FINANCIAL PROJECTION ANALYSIS…………………………………… 12 APPENDIX 5: DECISION GRID…………………………………………………………. 13 INTRODUCTION Nokia‚ one of the leading handset manufacturers‚ is losing market share in developing and developed markets whereas total handset market is expected to grow by $222
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competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
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How does Nokia segment the market for cell phones. Nokia’s vision is a world where everyone can be connected. The company applies differentiated market segmentation. Nokia distinguishes the market according to the different variables. The first selection is based on the demands of individuals and business firms . That explains the development of mobile devices applications which fulfill the needs of individual clients and those that provides business application and software. Second selection
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BM3399 Strategic Management Strategic Plan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1
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The history of Nokia History of Nokia - one of the most incredible sagas of business 90-x of the last century. As written magazine BusinessWeek‚ in the early 90’s Finnish conglomerate bothered far removed from cellular problem: then began to decline sharply sales standing at the threshold of collapse of the Soviet Union ... toilet paper. And by the end of the millennium the same Finns shifted toward cell phones‚ surpassed by new market and Ericsson and Motorola. Nokia quickly enough became one of
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Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19‚ 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology‚ Nokia’s profitability has been on the decline in recent years. A reduction
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with the highest standards of business conduct Nokia aims to be among the world’s leading companies in responsible business practices We examine the entire value chain and product lifecycles to ensure that we meet the expectations of responsible business Appropriate business behavior Nokia communicates its corporate responsibility (CR) ambitions through all of its employees‚ with work practices reflective of Nokia’s Code of Conduct Governance Nokia believes that real progress is made only when
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First case: The Nokia case Strategic Management class Group H2 Team 7 Team members (5): (Family name ) (First name ) BALITEAU NATHAN LAHLOU ZAKARIA THOMAS HUESCA CHRISTELLE VANNIER LÉO ZHONG YANNI Q1 : The story of the Nokia company starts at the end of the 18th century near the town of Nokia‚ Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the
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Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10‚000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances
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