integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” The modern marketer is called upon to set the marketing objectives‚ develop the marketing plan‚ organize the‚ marketing function‚ implement the marketing plan or programme (Marketing mix) and control the marketing programme to ensure the accomplishment of the set marketing objectives. The marketing programme covers producer planning or merchandising
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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Lyceum of the Philippines University Batangas City College of International Tourism and Hospitality Management Narrative Report on Travel Agency Hemispheres Travel Corporation Ground Floor Unit 11 Paseo 3 Paseo de Sta Rosa‚ 4026 Santa Rosa‚ Laguna November 4‚ 2013 – December 18‚ 2014 In Partial fulfillment of the requirement for the course Tour10a For the degree in Bachelor of Science in International Hospitality Management Submitted By: Corina C. Maliksi Submitted To:
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Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction is one of the
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Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
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Term paper On Customer satisfaction of Grameenphone limited Term paper On Customer satisfaction of Grameenphone limited Submitted to Md. Moktar Ali Associate professor Department of Marketing University of Dhaka Submitted by Md. Masum-ul-Hoque ID: Md. Ehsanul Hoque ID: 41018044 Md. Amin ID: Department of Marketing University of Dhaka Date of submission: 8 August‚ 2011 Letter of Transmittal 08 August‚ 2011. Md. Moktar Ali Associate professor Department of Marketing Faculty of Business
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Wal-Mart’s Strategic Quality Management and Customer Satisfaction MGT/449 December 5‚ 2010 Dr. Olivia Herriford Wal-Mart’s Strategic Quality Management and Customer Satisfaction One organization that has become successful in many aspects of satisfaction and quality is Wal-Mart. This organization started out providing basic products to customers during certain hours of the day and evening‚ and then expanded the become Wal-Mart Supercenters by also providing groceries and becoming a 24-hour
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“CUSTOMER SATISFACTION” - An Experience with Ltd. 1|Page Internship Report on “Customer Satisfaction of Grameen Phone LTD” Submitted to Anahita Ahmed BRAC Business School BRAC University Submitted By Marzana Moslem Mouli ID - 07304087 Dept. –BBS Submission Date 22nd December‚ 2011 2|Page Chapter- 1 Introductory PART 3|Page Transmittal Message December 22‚ 2011 Anahita Ahmed BRAC Business School BRAC University 66 Mohakhali‚Dhaka Subject: Submission
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1. INTRODUCTION The history of the automobile begins as early as 1769‚ with the creation of steam engined automobiles capable of human transport.[1] In 1806‚ the first cars powered by an internal combustion engine running on fuel gas appeared‚ which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile - with the Benz Patent-Motorwagen‚ by German inventor Carl Benz. Cars
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In Proceedings of the 17th IEE UK Teletraffic Symposium‚ Dublin‚ Ireland‚ May 16-18‚ 2001 QUANTIFYING CUSTOMER SATISFACTION WITH E-COMMERCE WEBSITES Hubert Graja and Jennifer McManis1 Abstract E-commerce is an increasingly significant part of the global economy. Users of E-commerce Web sites often have high expectations for the quality of service‚ and if those expectations are not met‚ the next site is only a click away. A number of performance problems have been observed for E-commerce Web sites
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