brand names in the world today‚ Sony Corporation‚ Japan‚ established its India operations in November 1994‚ focusing on the sales and marketing of Sony products in the country. In a span of 16 years‚ Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality‚ consistent dedication to customer satisfaction and unparalleled standards of service‚ Sony India is recognized as a benchmark
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The History of the SONY Slogan. The first version of the logo‚ which was enclosed in a square box‚ was registered as a trademark in 1955. Thereafter‚ the logo went through a succession of changes. In the 1960s‚ when Sony began to seriously develop its brand image overseas‚ the logo was displayed in neon in New York and Hong Kong‚ where it competed with famous and well-established foreign companies. In 1959‚ the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize
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1.0 Introduction 1.1 Company Overview Sony Corporation is a leading global manufacturer of any information technology products for consumer and professional markets. It typically named as Sony‚ is a Japanese multinational corporation that is headquartered in Tokyo‚ Japan. It founded at 7th May 1946 and their co-founders of the company are Masaru Ibuka and Akio Morita. Sony have hired over 146‚300 employees in 2013 and its diversified business is mainly paying attention on portable audio‚ digital
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• History Sony‚ is a Japanese multinational conglomerate corporation headquartered in Minato‚ Tokyo‚ Japan. Sony is one of the leading manufacturers of electronics‚ products for the consumer and professional markets. its founders Akio Morita and Masaru Ibuka derived the name from sonus‚ the Latin word for sound‚ and also from the English slang word "sonny"‚ since they considered themselves to be "sonny boys". In late 1945‚ after the end of World War II‚ Masaru Ibuka started a radio repair shop
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\ Sony Corporation Entertainment company Sony Corporation‚ commonly referred to as Sony‚ is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato‚ Tokyo‚ Japan. Wikipedia Stock price: SNEJF (OTCMKTS)US$ 19.97+0.05 (+0.25%) 15 Oct 11:30 am EDT - Disclaimer Headquarters: Minato‚ Tokyo‚ TKY‚ Japan CEO: Kazuo Hirai Founded: May 7‚ 1946 Founders: Masaru Ibuka‚ Akio Morita Nominations: Golden Joystick Award for Publisher of the Year
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analyses the strategic capability of a company in an electronic industry‚ SONY Corporation. In analysing how SONY Corporation is competitive‚ the study utilised SWOT‚ resource audit‚ core competencies and value chain analyses for the industry attractiveness. Practical and strategic recommendations are elicited in relation to some pitfalls observed in the case study. Furthermore‚ analysis on the possible steps taken by SONY are also discussed. SWOT ANALYSIS Strengths. One of SONY’s
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Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner‚ Peter Hung‚ Guan Wang‚ and Steven Wang 1 This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that
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The formation and evolution of Sony Ericsson alliance Creativity and flexibility is required in order to succeed in the mobile-phone industry. No other industry changes faster‚ or experiences more sudden and rapid changes to fortunes (Bowman 2006‚ pg 1). The industry was shaken by the alliance of two consumer electronic giants in October 2001‚ Sony Corporations and Ericsson AB. Sony Ericsson mobile communications is a fifty-fifty joint venture between Japan’s Sony Corp. and Sweden’s Ericsson AB
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Introduction Generally‚ Totsuko was started by 2 talented Engineer‚ Masaru Ibuka and Marketing Innovator‚ Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999‚ SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo. SONY’s vision is to create something new‚ to create more dreams and to make things fun. SONY’s mission is to create things for every kind of imagination and involve
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Place Sony has an online presence in several formats‚ for example http://pro.sony.com/bbsc/home.do provides information on products and their prices. The site also has information on corporate applications for its offerings. Sony Product distributors that sell selling to VARs + System Integrators include: ASI Corp‚ Avnet Inc. and Bell Microproducts‚ Microland Electronics Corp. Wholesale distributors of Sony Products include but are not limited to : Best wholesale co. Ltd‚ Dongsheng
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