Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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I. Objectives of the following Companies and Organizations BPI 1. To contribute towards the uplift of the quality of Philippine education in identified areas in need of development; 2. To support programs that provide opportunities for expansion of microenterprises and small and medium enterprises (SMEs)‚ generation of employment and livelihood opportunities; 3. To catalyze programs for the delivery of basic social services in its communities; and 4. To contribute towards the renewal and enhancement
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1.1 BACKGROUND TO THE STUDY In recent times‚ customer’s satisfaction has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚
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ROLL NO. 120426069 SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY ‚ PATIALA DECLARATION I hereby certify that the work which is being presented in the project entitled “CONSUMER BEHAVIOUR ABOUT VERKA PRODUCTS” in partial fulfillment of requirement for the award of degree of M.B.A. submitted in the SCHOOL OF MANAGEMENT STUDIES ‚ PUNJABI UNIVERSITY PATIALA is an authentic record of my own work carried out during
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believe in anything that they do not see with their own eyes. In essence‚ “seeing is believing.” Knowledge is captured through our sense perceptions. Throughout life‚ we see‚ hear‚ smell‚ taste and feel things‚ which are used as the basis of our knowledge to help build an understanding of our world. However‚ sometimes our senses are flawed‚ leading to “incorrect” perceptions of certain things. This being so‚ we are frequently reminded to “never trust our own eyes.” So then‚ which one of these phrases is
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MANAGEMENT BY OBJECTIVES Management By Objectives (MBO)‚ was first introduced by Peter Drucker in 1954 in his book‚ The Practice of Management. By 1960s and 1970s‚ MBO became the no 1 buzzword of management practices and some form of a panacea for management ills. Most importantly‚ MBO has‚ for the first time‚ introduced significant changes to the command-control top down management system practiced at that time. Not that the Command & Control company system did not have any goals and objectives. It
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Chapter 1 INTRODUCTION Rationale of the Study Coffee and Milktea both have legendary past. Milk Tea‚ originally known as Bubble Tea or Pearl Milktea‚ came into existence in Taiwan‚ during the 1980’s. From a tea shop called Chun Shui Tang in Taichung‚ Taiwan. Unlikely the fully loaded pearl milk tea today‚ the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. The product was named bubble tea after seeing the layer of foam that ended up on the top of the
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P. Bato CC11 Perception Serving as a final exam for this semester‚ our class was divided into several groups‚ and each group were given the opportunity to choose a topic that discussed in the whole semester to be presented in the class. My group (Ms. Cabigting‚ Ms. De Guzman and Mr. Guy) chose Perception as the topic that we will present. At first‚ I was anxious because the output serves as our
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to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organisational activities. Do not make assumptions about customers and their needs‚ ensure that you identify just who your customers are and what their needs are. Communicate with them often and regularly. Go directly to your customers for the information you need for information on customers priorities
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by 2011‚ India may have 600 new shopping centres. PROFILE OF BIG BAZAAR Big Bazaar is not just another hypermarket. It caters to every need of a family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar‚ one can get the best products at the best prices – that is what they guarantee. With the ever increasing array of private labels‚ it has opened the doors into the world of fashion and general merchandise including home furnishings
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