I. MARKETING OBJECTIVES 1) We want to encourage our costumer especially the youth to enjoy eating fruits and vegetables.. 2) To give nutritious and good quality product. 3) To be good competitor in the market. II. MARKETING STRATEGIES Advertising Shabur use print media like tarpaulins for our stall that will post in the school bulletin boards. Personal selling We will promote product by informing students and we will conduct also room-to-room visit to inform them personally about our
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Objectives: According to Gosep‚ workers’ participation may be viewed as: o An instrument for increasing the efficiency of enterprises and establishing harmonious relations; o A device for developing social education for promoting solidarity among workers and for tapping human talents; o A means for achieving industrial peace and harmony which leads to higher productivity and increased production; o A humanitarian act‚ elevating the status of a worker in the society; o An ideological way of
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The Failure of a Wine Closure Innovation: A Strategic Marketing Analysis Wayne J. Mortensen‚ Faculty of Business and Law‚ Victoria University of Technology‚ PO Box14428‚ Melbourne City MC‚ Victoria‚ 8001‚ Australia‚ +61 3 9688 4526‚ Wayne.Mortensen@vu.edu.au Brian K. Marks‚ Faculty of Business and Law‚ Victoria University of Technology‚ PO Box14428‚ Melbourne City MC‚ Victoria‚ 8001‚ Australia‚ +61 3 9688 4101‚ Brian.Marks@vu.edu.au Abstract In the wine closure industry cork remains the dominant
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The Barrel Room Introduction of Concept Wine is fast becoming an essential accessory for the ‘noveou-riche’ and upwardly mobile urban population of modern India. The astounding 25% growth rate of the wine sales and over 10 million liters of wine production In India bears testimony to the fact that wine consumption as an industry is emerging as a lucrative business opportunity. Currently‚ only places that cater to the wine appetite of the populace are select restaurants‚ pubs and nightclubs. A
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SMART Objective – Wedding Reception Objective: Plan a five hour wedding reception for 200 guests on a budget of $15‚000 that revolves around dinner‚ dancing‚ live music‚ cutting cake‚ and farewell to the couple‚ with an indoor venue reserved one year before the wedding date‚ and all plans finalized one month before the wedding date. Time – Time will be the most crucial constraint and will be prioritized. There is an obvious time constraint on assuring that all events will occur on the wedding day
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RESEARCH OBJECTIVES Indian retailing industry has seen phenomenal growth in the last 5 years. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly in the growth of Indian retail sector. ➢ Organized retail form 10% of total retailing. In the meantime‚ the organized sector will grow at the rate of around 30% per annum ➢ Cultural and regional differences in India are the biggest challenges in front of retailers. These factors
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• Threat of substitutes Wine has been the preferred alcoholic beverage of the European people. But with the changing taste of younger generation‚ wine is loosing customer share to other drinks. • Threat of entry The wine industry is not capital-intensive‚ as it does not require heavy machinery and investments. Moreover‚ the wine production techniques are not patented or difficult to copy. In Europe‚ governments have made regulations on how the production of wine should be carried out. Lately
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of approach addresses further logical reasoning‚ compared to subjectivist sense of defining and identifying social problems claims that “issues become problems once society sees or decides they are harmful” (Lecture: “Defining Social Problems”). Objective method seeks a link between certain social problems‚ like in the lecture‚ it gives an example of health and obesity. Critics argue that people with obesity is harming condition as they cost society millions of dollars in health care expenditures
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Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission‚ purpose‚ or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general‚ an objective is broader in scope than a goal‚ and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals‚ and act as
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STRATEGIC OBJECTIVES Increased market share. Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers. Loyalty or addition of new clients TYPES OF STRATEGIES Segmentation and Positioning Basic Competitive Strategies Porter Growth Strategies Strategies against the competition Launching new products PORTER COMPETITIVE BASIC STRATEGIES Competitive advantage
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