SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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What is corporate social responsibility? Give arguments for and against social responsibility? Ans. Social Responsibility Social responsibility can be defined as: “A business’s obligation to follow goals that are good for both organization and society in the long-term‚ and are not required by law.” Corporate Social Responsibility The term "corporate social responsibility" came in to common use in the early 1970s. It means the duty of an organization towards society in order to prove itself
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The global financial meltdown uncovered many social norms previously unimagined. The number of people who lost their jobs due to the financial situation is appalling. Interestingly‚ this does not mean that multi-national corporations are necessarily suffering. Most of the established companies with branches all over the world took the excuse of the financial breakdown to benefit. All of a sudden‚ it was okay to lay off people on the pretext of financial gloom. This means that a few people were benefiting
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small numbers are not necessarily low on value. One important criterion to judge a programme should be to judge its effectiveness by judging whether students are completing the education till the desired level. Gyanda has strongly proved that if the community and the students are followed up well and their involvement in the programme is sustained‚ it is possible to ensure the enrolled students that theirs would be the last generation in poverty. For the financial sustainability‚ programme is funded
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XEROX CORPORATION (Corporate Social Responsibility) 1. Introduction – Xerox company profile Xerox Corporation is the world’s leading document management company. The company is manufacturing and selling printers‚ digital printing presses and systems‚ photo copiers and related supplies. Xerox started to expand rapidly between 1960 and 1970. In the mid 1980’s Apple decided to buy Xerox but the deal finally did not happen. Xerox sued Apple for stealing and using its graphical user interface on
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therapy so the mental health industry can be provided funding (Burnett‚ Porter‚ and Stallings‚ 2011). There is a demand for educated and trained integrated professionals to adequately provide this form of approach. Additional advocacy to educated the mental health community that this approach is effective in treating co-occuring disorders is highly desirable and can change the way it is viewed in the
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Transnational corporations‚ CSR and the course of Maersk Roskilde University Corporate Social Responsibility & Business Ethics Autumn 2011 Anders Buch Nielsen 1 Table of content ABSTRACT INTRODUCTION PROBLEM AREA PROBLEM FORMULATION METHODOLOGY DELIMITATIONS THEORETICAL PART A. P. MOELLER MAERSK GROUP CASES AGAINST MAERSK CONCLUSION REFERENCES 3 4 5 5 5 6 7 10 11 15 17 2 Abstract Corporate Social Responsibility (CSR) has become the new buzzword and a key differentiator which companies can
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Behavioral/Social Learning Approach The Behavioral/Social Learning Approach was brought to light with the help of three key theorists. Those key theorists are John Watson‚ E. L. Thorndike‚ and B. F. Skinner. To sum up the thoughts between these three key theorists‚ they all believed in the theory that a person’s personality is sculpted through life lessons. Meaning that the Behavioral/Social Learning Approach denotes all behavior as a learned experience. This approach contains multiple key concepts
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HEALTH CARE ETHICS AND SOCIAL RESPONSIBILITY - Code of Ethics Shrouder88 5/26/2014 The NewYork-Presbyterian Healthcare System is built up of a number of hospitals‚ specialty facilities‚ and continues care facilities in New York‚ New Jersey‚ and Connecticut. According to NewYork-Presbyterian (2014)‚ most System members are academic affiliates of either Weill Cornell Medical College or Columbia University College of Physicians and Surgeons. NewYork-Presbyterian understands the challenges
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Corporate Social Responsibility: An Analysis of Google Introduction The concept of social responsibility began in the 1950s‚ along with the study of its relationship with business (Archie 1999; Frank‚ Peter 2005). Although the discussion between social responsibility and commence appeared early‚ it is attached much or more attention today‚ especially when we come into an era where globalization has become an heated topic. In other words‚ the global furious competitive market environment has
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