2011 International Conference on Information and Finance IPEDR vol.21 (2011) © (2011) IACSIT Press‚ Singapore The structure of linkages and causal relationships between BRIC and developed equity markets Norasyikin Abdullah Fahami+ Mara University of Technology Abstract. The study aims to examine the structure of linkages and causal relationship between the world’s fastest emerging economies (Brazil‚ Russia‚ India and China) and the selected developed countries namely‚ the United States (US)
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Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
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MEMO TO THE CEO Lessons from Private Equity Any Company Can Use By Orit Gadiesh and Hugh MacArthur Harvard Business Press Boston‚ Massachusetts ISBN-13: 978-1-4221-5136-5 10080 Publisher’s Note: Memo to the CEO Authored by leading experts and examining issues of special urgency‚ the books in the Memo to the CEO series are tailored for today’s time-starved executives. Concise‚ focused‚ and solutions-oriented‚ each book explores a critical management challenge and offers authoritative
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A company is able to increase brand equity for a product that is in the maturity phase of the PLC. The maturity phase is characterized by increase competition‚ established brand recognition and slowing sales growth. In this phase product differentiation and market dominance become more critical (Anderson & Zeithaml‚ 1984). Brand equity is a set of brand assets and liabilities linked to a brand‚ its name‚ and symbol that add or subtract from the value provided by a product (Cravens‚ 1997). When a
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BHUTTO INST OF SCI & TECH KARACHI At 02:10 19 October 2014 (PT) Are social media replacing traditional media in terms of brand equity creation? Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer Article information: To cite this document: Manfred Bruhn Verena Schoenmueller Daniela B. Schäfer‚ (2012)‚"Are social media replacing traditional media in terms of brand equity creation?"‚ Management Research Review‚ Vol. 35 Iss 9 pp. 770 - 790 Permanent link to this document: http://dx.doi.org/10.1108/01409171211255948
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SYNOPSIS 1. TITLE OF THE STUDY: An analytical study of the impact of Dollar-Rupee movement on Indian equity market. 2. INTRODUCTION TO THE STUDY: The study is about how the Rupee appreciation or Rupee depreciation against Dollar impacts the investors in Indian equity market. The study details about the concepts of Currency fluctuations‚ Rupee appreciation and Rupee Depreciation. * Currency fluctuation There are mainly two ways by which currency rates are managed. Firstly‚ countries
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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PERFORMANCE OF EQUITY-BASED MUTUAL FUND SCHEMES IN INDIAN SCENARIO Investigating Performance of Equity-based Mutual Fund Schemes in Indian Scenario Sathya Swaroop Debasish1 Abstract In the backdrop of liberalization and private participation in the Indian mutual fund industry‚ the challenge to survive and retain investor confidence has been a prime are of concern for fund managers. For small investors who do not have the time or the expertise to take direct investment decision in equities successfully
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(O n l i n e ) | I S S N : 2 2 3 1-2463 ( P r in t) The Effect of Equity Financing on Entrepreneurship Business Development in Lagos State‚ Nigeria 1 Akanbi‚ Moses Ayokunle‚ 2 Akinbola Olufemi Amos‚ 3Ogbari Mercy Ejovwokeoghene 2‚3 Dept. Of Economics And Development Studies Dept. Of Business Studies‚ Covenant University‚ Canaan Land‚ Ota‚ Ogun State‚ Nigeria 1 Abstract The paper investigates the effect of equity form of financing on entrepreneurship business development in Lagos State
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The SEC’s Case against California Micro Devices: A Lesson in Using Professional Skepticism and Obtaining Sufficient Appropriate Evidence This particular case‚ involving the SEC‚ Coopers & Lybrand‚ and California Micro Devices‚ Inc. encompasses charges for neglecting to comply with auditing standards. The Securities and Exchange Commission makes these charges against Michael Marrie‚ audit partner‚ and Brian Berry‚ manager‚ of Coopers & Lybrand. There are three main areas in which the
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