Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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Slavery: The Economic Backbone of the Atlantic Before the 1500s “the European economic system was based on a principle known as mercantilism [and] the primary commodity was still agricultural produce but Europe was generally in poor condition.” Due to the Bubonic Plague‚ The Black Death‚ many European citizens lost their lives. “The fall in population forced up wages in the towns.” With most of their workforce gone‚ and an increase in wages being demanded is what paved the way for another‚ cheaper
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Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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Selman Ms. Burnmaster English 1711 January 27th Essay 1‚ first draft The Ocean I have always been driven by my human desire for beauty. I crave dramatic features that Earth offers. High mountains‚ deep valleys‚ vast oceans and bright sun. I flourish in warm temperatures and unfortunately‚ the Minnesota winter crushes all of my spirits. Thinking of the ocean brings me a tranquil warmth I loyally follow through the cold months. The ocean draws me in with her cool‚ smooth‚ serenity. Exploring each
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Blue Ocean Strategy Oluwatosin Odunlami MKT/421 December 11‚ 2014 Marc Lyncheski Blue ocean strategy can be described as an approach taken by an organization in order to develop a solid customer service. When an organization do this‚ it gives them an opportunity to avoid a crowded market place that is filled up with competition by various existing companies‚ when a company comes up to build a new market division that does not consist of any other existing businesses is
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Executive Summary 1. How has Merck been able to achieve substantial returns to capital given the large costs and lengthy time to develop a new drug? Merck had a 14% increase in sales between 1997 and 1998 and 22% increase in sales from 1998 – 1999‚ and a 13% annual increase in earnings over the same period. Merck’s business strategy consists of two parts: (1) developing and marketing new drugs through internal research‚ and (2) developing partnerships with smaller biotechnology companies. Since
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Question 1 - What is the focus and what are the strategies being employed in the organisation’s marketing program? 1.1 Introduction – Ocean Park’s mission and core values Ocean Park (“OP”) is the first theme park in Hong Kong and opened in 1977. It is a non-profit making organisation that aims to provide visitors a unique guest experience combining three elements of entertainment‚ education and conservation. With its long history and distinctive image‚ it has always been regarded as Hong Kong people’s
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Why is the Pacific Ocean unsafe? In 2011‚ Japan suffered a major travesty due to the 9.0 magnitude earthquake‚ and tsunami that followed soon after. However‚ during that earthquake and tsunami‚ a nuclear power plant known as Fukushima Daichii was hit‚ and exposed to the community. Being exposed to a nuclear power plant is extremely harmful because of the symptoms that may occur from it‚ due to radiation. According to the 2013 edition of the Encyclopedia‚ radiation is a‚ “flow of atomic and subatomic
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Question 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel‚entertainment and life style and it includes 400 companies world wide. Virgin Group’s date of incorporation is listed as 1989 by Companies House‚ who class it as a holding company; however Virgin’s business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates from
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