Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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FROM “ONION” TO “OCEAN” 71 71 Tony Fang is assistant professor of international business at Stockholm University‚ SE-106 91 Stockholm‚ Sweden (tel.: +46 8 163063; fax: +46 8 674 74 40; e-mail: tony.fang@fek.su.se). The author thanks Urapa Joy Watanachote (Thailand)‚ Joost Stel (Netherlands)‚ George Kakhadze (Georgia)‚ Satu Penttinen (Finland)‚ and Gabriel de Mello Pratellesi (Brazil) for personal communications about their respective countries discussed in this paper. The author also thanks
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1) Should Ms Linn purchase the $39M capsize? Make two different assumptions. First‚ assume that Ocean Carriers is a U.S. firm subject to a 35% statutory (and effective) marginal tax rate. Second‚ assume that Ocean Carriers is domiciled in Hong Kong for tax purposes‚ where ship owners are not required to pay any tax on profits made overseas and are also exempted from paying any tax on profit made on cargo uplifted from Hong Kong‚ i.e.‚ assume a zero tax rate. Answer With 35% tax in the US we have
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Write story about a slave point of view going from west africa acros the atlantic to the america and include facts. Atlantic slave trade Reproduction of a handbill advertising a slave auction inCharleston‚ South Carolina‚ in 1769. Slavery The Atlantic slave trade or transatlantic slave trade took place across theAtlantic Ocean from the 16th through to the 19th centuries. The vast majority of those enslaved that were transported to the New World‚ many on the triangular trade route and its Middle
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Ocean Acidification | October 29 2011 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Environmental Chemistry | Table of Contents Appendix 4 Appendix 1 5 Appendix 2 5 Appendix 3 5 Appendix 4 5 Appendix 5 5 Appendix 6 5 The concentration of greenhouse gases in the atmosphere has risen from
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Hong Kong Institute of Vocational Education (Kwun Tong) Department of Business Administration Project Assignment‚ Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography
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Plastic in Our Oceans 46‚000 pieces of plastic per square mile make up 90% of our ocean’s trash accumulation (Nichol‚ 2012‚ Plastics‚ like Diamonds‚ are forever‚ para. 1). Within the areas‚ many animals will either ingest‚ become entangled in‚ or even die due to the high plastic amounts. Nearly 267 species are harmed by plastic (Nichol‚ 2012‚ Fast Facts). With such deadly effects due to yearly accumulation‚ the banning of plastic bags and reduction of usage in a household will improve overall health
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Part 1: 1. Describe four factors that influence ocean currents. There are many factors that influence ocean currents‚ four of the factors would be planet rotation‚ wind‚ density of water‚ and gravitation. Planet rotation causes the currents to move clockwise in the northern hemisphere and counter clockwise in the southern hemisphere. Wind blows on the surface of the ocean therefore pushing the water in the direction of the wind. Different densities in the water can cause currents to form and move
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Assignment 1: Ocean Carriers Refer to the HBS case “Ocean Carriers” and answer the questions below. Each student must turn in a hardcopy of her/his solution and answers in class at the start of the week-4 lecture. She/he must also up-load a softcopy of her/his solution spreadsheet on LMES by then‚ too. Note: You should complete the related textbook chapters (RWJJ Chapters 7 & 8) before attempting this case. In particular‚ you need to study the Baldwin Case first (Chapter 8.2 + material on LMES)
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Introduction The Virgin Group is one of the UK’s largest private companies. Virgin’s highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore
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