Ocean Carrier Case Study INDEX Case Background··························3 Dilemma································3 Scenarios under different tax rates and years ····························3 Alternative································5 Decision summary··························5 Appendix Ocean Carrier Case Study * Case Background Mary Linn of Ocean Carriers is evaluating the purchase of a new capesize carrier for a 3-year lease proposed by a motivated customer
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airline‚ this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd‚ 2011). By looking at the PEST forces of Virgin’s external environment‚ the aim is to see how these influence the airline and how Virgin can use
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Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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carried wealth‚ people‚ goods‚ and cultures around the Atlantic Basin was created. This system is known as the Atlantic system; an effective way of trade between the Americas and Eurasia‚ but also the cause of countless deaths of African slaves. During the time of the Atlantic System‚ sugar was one of the most crucial trade items‚ as well as tobacco‚ gold‚ and silver. As the Caribbean colonies were becoming mass producers of sugar in the Atlantic World‚ a new era of African slave trade began to grow
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REPORT ON CAPESIZE PURCHASE FOR OCEAN CARRIERS Introduction The purpose of this report is to evaluate whether Ocean Carriers Inc. should immediately commission a new capesize carrier that would cost $39 million‚ and would be completed two years hence‚ in order to finalize a lease of the ship for a three-year period with a potential charterer in very good faith. The contrasting tax regulations between the two countries where the company locates its office‚ and the different cost-benefit circumstances
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Hurricane a Natural Ocean Disaster The ocean has been shaping our land as we know it for millions of years. It is a beautiful part of our Earth‚ nonetheless it has the greatest influence on some of the deadliest natural disasters to us and these disasters alter our shorelines and lives as we know it. Hurricanes are among the deadliest natural disasters known‚ those that live near the Gulf or eastern coast know of and prepare for the damages it can cause. Many have heard of the devastation hurricanes
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Arab and the Greek sailors during the medieval era. The myth started in Europe and then was passed down to Africa and America. The sailors claimed to see mermaids while traveling across different parts of the ocean. They say that Christopher Columbus claimed to see three mermaids in the oceans near Haiti in January of 1493. He said that they were not as pretty as everybody said they were. A mermaids description entails a human upper body and a lower body resembling a fish. Some feel that they
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The role of trans-Atlantic trade and Great Britain’s mercantilist policies in the economic development of the British North American colonies in the period from 1650 to 1750 was to create the colonies into self-sufficient areas of living. Triangular trade within the United States‚ Great Britain‚ the West Indies‚ and Africa helped to distribute and/or import and export essential factors. The theory of mercantilism is “that a state should be as economically self-sufficient as possible” and it stipulates
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Case Study 1 – Ocean Carriers 1. The Capital Budgeting Decision Should Ms. Linn purchase the Capesize vessel? Assume that Ocean Carriers is a U.S. firm and is subject to 35% taxation. (Please see excel sheets) From our analysis it appears that Ms. Linn should not buy the Capesize vessel. The Net Present Value on the Ocean Carrier is not a positive number‚ a clear indicator that buying the vessels is not a good idea. The tax rate of 35% makes a lot of difference in determining this NPV
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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