Froilan Mencias EEMBA: Strategic Management 2 Prof. Jesus Gallegos Jr February 12‚ 2013 Written Analysis of Case: Nike “Jordan Brand” a Blue Ocean Strategy In 1983 Nike had revenues of $920m‚ this increased by $15m after the Air Jordan 1 was released in 1984. Air Jordan 1 actually sold $130m in 1984 or 13% incremental sales. In 1989‚ powered by further increase in Jordan’s popularity and the efficacy of his “Just Do It” campaign‚ Nike sales reached $1.7 Billion‚ with the Jordan
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Blue Ocean Strategy Paper MKT/421 The Blue Ocean Strategy The blue ocean strategy in marketing is an approach to building a customer base looks to build an entirely new market segment that does not currently exist with other firms. Perfect competition consists of a myriad of competitors in the same industry that are fighting with each other over their slice of the market by offering similar products or substitute products for innovations that already exists. A “red ocean” describes a marketplace
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Gardner ENG 201 : 8:00 Assignment 1: Natural Science Ocean Inside the Earth’s mantle The mantle takes up 84 percent of the Earth’s structure and is composed of my different layers. Knowledge of the upper mantle is that it includes tectonic plates‚ magnetic pull‚ heat flow‚ and gravity studies. A new discovery has been made and scientists have discovered an ocean on the Earth’s upper mantle near Asia as big as the Arctic ocean. This proof was found as a seismic wave diminishing into the
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organisms die a year because of the ocean temperatures rising? One reason the ocean temperature surges is because of the greenhouse gas. As greenhouse gas (a gas from the greenhouse effect that benefits by absorbing carbon dioxide‚ chlorofluorocarbons‚ and infrared radiation; different kinds of elements and gases) collects together and increases‚ it traps more heat energy into the Earth‚ and making the temperature rise. Another way this is caused is when the warmer ocean water makes movement‚ it changes
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destroying the oceans by creating an acidic environment in the water. The acidic environment may be destroying life. The theory is an increasing amount of carbon dioxide in the oceans maybe causing harm to several different sea organisms from huge coral reefs to microscopic plankton. Without human interaction‚ our oceans may be put into jeopardy. This could potentially leave the planet with catastrophic irreversible damage that will last for thousands
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Continental Carriers Inc is a trucking company which focuses in carrying generalcommodities. From the start of its operation in 1952‚ the company manages within thedistrict of the Pacific Coast and from Chicago to various places in Texas. They attainedfew short term loans resulting from a low debt policy and evading long term debt. The company obtained its profitability and internal growth from the time that Mr. John Evanswas appointed as President of the company. He focused on rigorous marketing
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“Eight Million Tons of Plastic Dumped in Ocean Every Year”‚ is written by Laura Parker for the National Geographic Magazine where she is a writer-editor. Ms. Parker graduated from the University of Washington as a source of where she received her education. In past years Parker served more then 15 years at USA Today and Washington Post as senior national correspondent. She has credentials for writing about the environment since she covered Hurricane Katrina and also the 2010 Oil spill in the Gulf
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overuse our ocean resources? It is possible to overuse our ocean resources. We can drill and use an excessive amount of oil from the bottom of the ocean. This resource is made up of dead fish and other creatures that sink to the ocean floor and as sediment builds up the dead animal remains decompose and heat up to form the oil and natural gas. This can take up to thousands of years to form and if humans use too much oil we will have to wait another thousand years to use the oil the ocean provides us
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centers in the United States. During their upcoming holiday season‚ Ocean Spray Cranberries has a particular challenging time pumping up the volume to meet the surge. Ocean Spray realized that in order to maintain their leadership they needed to focus on its core competency and look for outside sources to help them reduce the variability in operations and expand its logistics network. Interest in 3PL During an investigation of Ocean Spray’s transportation capabilities‚ the director of logistics wanted
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Case study 4-2 1)What rationale is offered by Ocean Spray in support of the idea of using a 3PL? Do you agree with the reasons cited for the interest in 3PL? Ocean Spray Cranberries‚ Inc. offered several reasons for using a 3PL for their transportation and logistics area. They looked at the transportation within the logistics chain and realized there was a lot of variability in this area. The company decided that it wants to centralize and bring all of it’s transportation logistics into uniformity
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