| HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time) Table of Contents: Letter of Approval Declaration Acknowledgements Executive Summary Introduction Literature Review
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Blue Ocean Strategy Abby Taylor HMI 408-B1 Kendall College 10 May 2014 Executive Summary “Have you caught the wave?” For those who have not heard this quote before‚ it is associated with a strategic strategy known as Blue Ocean Strategy; Blue Ocean was coined by W. Chan Kim and Renee Mauborgne. In this strategy‚ the authors use the term “blue ocean” to get people to envision creating their own “blue oceans” which is often thought of as untouched
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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Ocean acidification is the ongoing decrease in the pH of the Earth’s oceans‚ caused by carbon dioxide from the atmosphere‚ Seawater is slightly basic (meaning pH > 7)‚ and the process is a shift towards pH-neutral conditions rather than a transition to acidic conditions (pH < 7). Ocean alkalinity is not changed by the process‚ or may increase over long time periods due to carbonate dissolution. An estimated 30–40% of the carbon dioxide from human activity released into the atmosphere dissolves into
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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This research project investigates how the pH of ocean water affects the mass of the shells of sea organisms. People who might benefit from this project are Oceanographers and Fisheries. The resources used included an article from the website Smithsonian National Museum of Natural History‚ called “Ocean Acidification” by Jennifer Bennett‚ an interview with Dr. Andrew Dickson‚ a professor of marine chemistry at the Scripps Institution of Oceanography‚ University of California‚ San Diego‚ and an
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Vaughn‚ par 9). For generations the ocean has been called “The largest museum on earth” (Vaughn‚ par 8). The Earth has been maintained in a natural state of balance‚ but the advancement of human civilization has thrown it off balance (Stewart‚ video). Each year as humans evolve we destroy the Earth along with its natural resources (Rekacewicz‚ par1). Almost everything depends on water and it’s cycle. However‚ the oceans
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Plastic in the Ocean More than 200 animal species are dying everyday because they are consuming plastic in the ocean. This paper will discuss the environmental issue of polluted oceans‚ the causes‚ and possible solutions. The current environmental issue is littering in the ocean. Everyday hundreds‚ thousands‚ and even millions of trash is dumped into the ocean. Hundreds of marine species eat large amounts of plastic debris. “Yet the question is why so many species from the tiniest zooplankton to
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trying to answer many unclear questions about ocean garbage and just how badly it’s affecting the ocean and marine life. Rochman believes that a lot of the supposed “threats” that scientists say ocean garbage pose had not been tested at all‚ and that the scientists had an insufficient amount of information to prove that the debris is doing or going to do exactly what they claim. Rochman and her colleagues studied over a hundred papers on the subject of ocean garbage and it’s effects. Eighty-Three percent
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