blue ocean strategy ® Go where profits and growth are – and where the competition isn’t www.blueoceanstrategy.com © Kim & Mauborgne R esearching the history of blue ocean
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2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy ......
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Last week lesson‚ we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition‚ companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated‚ once more and more competitors approach to the market and share the pie of profit; profit margin of each company would goes down. Then‚ company may have to cut cost or lower product selling price to sustain profit‚ besides consumers
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Blue Ocean Strategy While traditional approaches to corporate strategy‚ such as those presented by Porter‚ Oster‚ and Duggan emphasize victory through direct competition in existing markets‚ blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. By creating new demand rather than battling for existing market space‚ a firm can position itself for rapid growth‚ profitability‚ and dominant brand equity. While certain organizational traits ease the implementation
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The Manila Ocean Park is an oceanarium in Manila‚ Philippines. It is owned by China Oceanis Philippines Inc.‚ a subsidiary of China Oceanis Inc.‚ a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1‚ 2008. In terms of floor space‚ the 8‚000 square metres (86‚000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore‚ and features a 25-metre (82 ft) underwater acrylic
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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Blue Ocean Strategy Paper Gregory Newfield MKT/421 October 13‚ 2014 Professor Ricci Rizzo MBA Blue Ocean Strategy The Blue Ocean Strategy focuses on the three industries that closely touch people’s lives. Areas they looked at were Autos‚ Computers and Movie and what companies within those fields are doing to managing sustainable profit and growth through the test of time. The creation of a blue ocean strategy places its focus on strategic moves to place their brand in position long
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flying‚ according the Air Transport Association. The American airline industry lost $1.5 billion in the first three months of the year 2008. For those low-cost carriers‚ they introduce stealth increases to airfares by adding ancillary charges for services such as checking baggage or airport check-in. On the other hand‚ legacy carriers with full-service promised choose to add “fuel surcharges” to tickets instead. However‚ both tactics have a natural limit and airlines will have to consider other
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Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging
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cost leadership. The authors of the book Blue Ocean Strategy argue‚ however‚ that intensive competition will only lead to bloody red oceans in which companies find themselves fighting over an ever-shrinking profit pool. Blue Ocean Strategy‚ on the other hand‚ is a very practical book that dares to deviate from this path by challenging and motivating companies to swim away from the bloody red oceans‚ where competition is fierce‚ by creating blue oceans of uncontested market space‚ where competition
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