| HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time) Table of Contents: Letter of Approval Declaration Acknowledgements Executive Summary Introduction Literature Review
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Agile Manufacturing In 1991‚ an industry-led study‚ sponsored by the United States Navy Mantech Program‚ and supported by the Iacocca Institute at Lehigh University in the United States‚ was conducted in order to originate a new paradigm for successful manufacturing enterprises. The report of that study‚ entitled “21st Century Manufacturing Enterprise Strategy”‚ coined the term “agile manufacturing” History of Agile Manufacturing The report which is entitled “21st Century Manufacturing Enterprise
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Thin Client vs. Fat Client & Network Design Considerations Introduction Network computing was created in an effort to allow users of a computer application to share data more easily than using stand alone computers. Clients on a client/server network store their application data on a central server. There are two categories of clients on a network. They were originally categorized by their hardware design‚ but today clients are categorized by the software application design and where the
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“Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of methodologies and tools to create new market
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Technology Acceptance Model Introduction This paper studies the progress of the ‘Technology Acceptance Model’ and then goes on to evaluate it from a philosophy of science viewpoint. Technology Acceptance Model (TAM) was introduced in 1989 by Fred Davis to explain the user adoption or acceptance of Information Systems (IS). Based on Ajzen and Fishbein’s Theory of Reasoned Action‚ which is a psychological theory that explains behavior‚ TAM has its roots in cognitive psychology and assumes that
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Client-centered theory is not one built off of beautiful techniques and elaborate goals. It is a theory simply based on a relationship between a client and a therapist. The therapist has an unconditional positive regard for client. Carl Rogers is the mastermind behind client-centered therapy. Client-centered approach is not for every counselor. It is an attitudinal style of counseling. The counselor has to learn that the client is not defined by their personality‚ but is a person in the process of
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Manufacturing overhead (also known as factory overhead‚ factory burden‚ production overhead) involves a company’s factory operations. It includes the costs incurred in the factory other than the costs of direct materials and direct labor. This is the reason that manufacturing overhead is often classified as an indirect product cost. Generally accepted accounting principles require that cost of direct material cost‚ direct labor‚ and manufacturing overhead be considered as the cost of products for
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Assignment 1 – Manufacturing company Johnson & Johnson Johnson & Johnson is an American multinational company that was founded in Brunswick‚ New Jersey in 1886 by American entrepreneurs Robert Wood Johnson and Edward Mead Johnson. It manufactures pharmaceuticals‚ medical devices and consumer products. Johnson and Johnson and its subsidiaries have operations in over 60 countries and sell their products in over 175 countries. They are one of the world’s largest manufacturer of health care
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ISB 547 (Islamic Banking & Financial Services) Islamic Acceptance Bills Introduction Islamic Acceptance Bill is one of the Islamic financial instruments that are traded in Islamic Inter-bank Money Market. Islamic Acceptance Bills are traded based on Murabahah and Bay’ al Dayn concept similar to the other financial instruments such as Islamic mortgage bond and Islamic private debt securities. The Inter-bank Money Market‚ in turn‚ is the place where a set of activities
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CASE CONTEXT New World Chemicals‚ Inc. (NWC) hired Sue Wilson as its new financial manager and consequently‚ Ms. Wilson has to produce a sound financial forecast for the company. PROBLEM DEFINITION In producing the financial forecast for NWC‚ Ms. Wilson has to determine the following: Additional funds needed (AFN) Free cash flow In relation to the above‚ Ms. Wilson has to consider effects on the following items: Operational capacity against sales projections Assumptions in receivables
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