Date: 02/05/2013 Article: Harvard‚ Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article‚ but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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In 1915 the first edition of The Origin of Continents and Oceans‚ a book outlining the Continental Drift theory of Alfred Lothar Wegener‚ a German meteorologist‚ was published; expanded editions were published in 1920‚ 1922‚ and 1929. About 300 million years ago‚ claimed Wegener‚ the continents had formed a single mass‚ called Pangaea (from the Greek for "all the Earth"). Pangaea had split‚ and its pieces had been moving away from each other ever since. Wegener was not the first to suggest that the
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Managerial Marketing Blue Ocean Strategy by W. Chan Kim The second part describes the four principles of blue ocean strategy formulation: how to create uncontested market space by reconstructing market boundaries‚ focusing on the big picture‚ reaching beyond existing demand and getting the strategic sequence right. These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition (Six Paths Framework)
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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spreading mid-ocean ridge that produces broader and less rugged segments? -faster When you have Oceanic-Contintental convergance‚ which one becomes subducted? -oceanic The San Andreas Fault is what kind of boundary? -transform The areas where mantle plumes come to the surface are called what? -hotspots Much fluid basaltic lava erupts on the seafloor at mid-ocean ridges. Such eruptions pose little risk to humans because almost all of these occur at the bottom of the ocean. The island
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as commercial entrepots‚ a void fell over trade in the Indian Ocean that would persist until 750 AD‚ which signaled the beginning of Muslim dominance in the area. Initially confined to the Persian Gulf‚ Muslims began to expand their circle of influence to the eastern coast of Africa. Like Meroe and Aksum‚ the eastern coast of Africa provided a pipeline to the interior luxuries of the continent‚ as well as to those of the Indian Ocean. However‚ unlike Meroe and Aksum‚ the sheer length of the coast
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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Blue ocean strategy generally refers to the creation by a company of a new‚ uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. The following guidelines may be proposed to companies seeking to create blue oceans: 1. Identify the key features/ dimensions that currently define a product/ service.2. Identify a group of customers who only value a subset of these features. These customers may be currently using lower end alternatives
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How does the ocean effect the climate on land? The oceans play a huge role in the climate zones we see on land. Even the area that are nowhere close the the oceans are still effected by the ocean. The oceans act as a heater to the world because of them absorbing insolation rays from the sun. The is a result of land temperature altering faster than the oceans does. However‚ the land still absorbs some insolation but cannot maintain the same heat for as long as the ocean. Especially the tropical
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