JetStar Hong Kong 1. Jetstar Hong Kong is a proposed low fare airline‚ based at Hong Kong International Airport which plans to commence services in 2013.1 2. It will be formed as a strategic alliance between China Eastern Airlines and the Qantas Group. The two carriers will invest as much as $198 million‚ with each company holding a 50% share.1 3. It will initially serve short-haul routes to cities in China‚ Japan‚ South Korea and South East Asia.1 4. The business strategy of JetStar
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Final Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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Report on Obesity in Hong Kong 1. Introduction We are now living in an economically prosperous society and enjoying much higher living standards than ever before. However‚ while we benefit from these nice conditions‚ there are also some arising concerns. One of these problems is obesity‚ which has a variety of causes‚ but is likely related to our new way of life. This report is going to focus on the obesity problem in Hong Kong‚ and will discuss four possible causes and offer reasonable solutions
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debated. While some businessman welcome the scheme that likely enhance the economy in Hong Kong‚ normal citizens complain that mainland tourists handicap their daily lives and deteriorate the tension between Hong Kong and mainland. A number of economists advocate the economic strength of The Individual Visit Scheme. Tourism is of utmost importance in Hong Kong since Tourism is one of the four pillar industries in Hong Kong along with financial services‚ trading and logistics‚ and professional services
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Dolphins in the Ocean Park The main attraction at Hong Kong’s Ocean Park is a dolphin show with an earnest message about humans and animals living in harmony. Yet‚ David Wong of Hong Kong animal rights group Animal Earth says the shows are "detrimental to moral thinking." He also says that the very act of capturing the animals strips people of all respect that they may have for animals. There was an anti-dolphin show campaign by local animal rights groups in the summer of 2012. They wanted
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Case Study Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Analysts: Bian Min‚ Luo Min‚ Wang Hongyu‚ Zhu Haidong Syndicated loan‚ with two or more bank lenders and a single set of legal documents‚ have gained tremendous popularity among corporations to finance their projects. This report aimed at evaluating the process by which Chase Manhattan Bank (“Chase”) syndicated the HK$3.3 billion Hong Kong Disneyland financing. To begin with‚ a detailed analysis of the first-round
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Prostitution in Hong Kong-is it legal or not? Prostitution or otherwise known as sex work is regarded legal in Hong Kong. Nonetheless‚ why sex workers are still living and working in their own shadows‚ as if this occupation is illegal and offensive in this metropolis? Below may help you to know more about prostitution-related laws in Hong Kong. Sex workers in H.K. can easily be caught under 9 laws related to prostitution‚ including 7 crime ordinances and 2 immigration ordinances. A more common
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Should bicycle be promoted as major transport in Hong Kong? In the recent years‚ the bicycle has become one of the popular exercises in Hong Kong and some legislative councilors advocate to promote cycling as major transport so as to sustain the low-carbon living. This promotion has given rise to many discussions in the society. While some advocates believe riding bike can enhance the citizens’ health‚ others concern that cycling may increase the danger of other road users. This paper examines
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