CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but attendance at the Park had remained
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Why do I do it? Why do I scare myself with the ocean…? It is true‚ it is merciless‚ literally; it’s not conscious‚ so it has no feelings‚ no remorse‚ no pity‚ no awareness. It would be wrong to say it is inanimate‚ because it is certainly animate. And not alive‚ yet contains so much life within it might as well be. Like a Frankenstein body filled with cells and bacteria and nerve impulses yet no consciousness. My worst nightmare – I don’t have it very often but it’s a strong one – can take
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Ocean Park‚ situated on the southern side of Hong Kong Island‚ is Hong Kong’s premier educational theme park. The current park covers more than 870‚000 square metres of land and features a diverse selection of world-class marine attractions‚ thrill rides and shows divided between three areas: Lowland‚ Headland and Tai Shue Wan. Operated by the Ocean Park Corporation‚ a statutory board‚ it is a not-for-profit organization that aims to provide elements of entertainment‚ education and conservation at
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Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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from the Philippines. And Hong Kong is famous for its two popular theme parks – the Disneyland and Ocean Park. Many years ago‚ Walt Disney introduced the world to enchanted realms of fantasy and adventure‚ yesterday and tomorrow‚ in a magical place called Disneyland. That spirit of imagination and discovery comes to life in Hong Kong. Hong Kong Disneyland is located on reclaimed land in Penny’s Bay‚ Lantau Island. The park consists of five themed areas: Main Street USA‚ Fantasyland‚ Adventureland
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Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12 SWOT Analysis
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Hossain Descriptive Essay July 2‚ 2013 The Ocean The ocean‚ from the Pacific to the Atlantic and the Indian to the Artic‚ is a vast and enchanting part of our world. The oceans of this world cover more than sixty six percent and that number is steadily rising. There are so many facets of the ocean that are yet to be discovered‚ but as someone who lives fifteen minutes away from a beach‚ it is hard not to be intoxicated by the allure that the ocean draws. Oceans have their own smell‚ feel‚ taste and sound
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Plastic in Our Oceans 46‚000 pieces of plastic per square mile make up 90% of our ocean’s trash accumulation (Nichol‚ 2012‚ Plastics‚ like Diamonds‚ are forever‚ para. 1). Within the areas‚ many animals will either ingest‚ become entangled in‚ or even die due to the high plastic amounts. Nearly 267 species are harmed by plastic (Nichol‚ 2012‚ Fast Facts). With such deadly effects due to yearly accumulation‚ the banning of plastic bags and reduction of usage in a household will improve overall health
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examines the effects that humans have been inducing on the ocean and how the pollution produced is affecting the form of life present there. There is plenty of evidence that the oceans have deteriorated at the hands of humans‚ but recent investigations show that deterioration‚ especially at the sea coasts‚ has increased significantly in the last years due to increased industrial discharge. Common synthetic pollutants that reach the ocean include pesticides‚ herbicides‚ chemical fertilizers‚ detergents
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is a problem in our world today. This problem is called ocean acidification. Ocean acidification is a process caused by increasing man made carbon dioxide emissions. This process is making the oceans more acidic. Ocean acidification could affect humans.With such decline of fish and shellfish stocks due to ocean acidification will impact an big role in the human source of protein. millions of people could be affected. Ocean acidification affects crabs snails and sea urchins. These
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