Chapter 3 Proposed Development Plan Vision: To be the best and most admired destination for travel & tourism‚ marine education‚ shopping and dining in the country‚ with its world-class‚ state-of-the-art marine themed park‚ premium shopping mall‚ elegant dining facilities and boutique hotel. To be the best company that provides highest customer and employee satisfaction. Mission: To provide Filipinos and foreign tourists a premium place that showcases the beautiful flora and marine
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Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but attendance at the Park had remained
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2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
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Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
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Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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world-wide since OPHK had been ranked the World’s Seventh Most Popular Amusement Park. Many tourists visit Hong Kong will visit OPHK as well. The large amount of capital is also the strength of OPHK. As promote the Koala may need a heavy advertising costs‚ a large amount of capital may allow OPHK to afford the cost. Weakness For the weakness‚ OPHK had the main competitor‚ Hong Kong Disneyland. Both of the theme parks offer the similar products and services such as amusement games‚ souvenir counters
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protection legislation‚ environmental legislation‚ health & safety and employment law‚ etc. Employees should be notified of all legislation acts during the recruitment period‚ because if an employee disobeys an act‚ it could in turn resort to Thorpe Park being shut down if serious enough. Political recruitment laws such as the equal opportunities act play a massive part in recruitment; these include a variety of legislation laws protecting employees against discrimination based on age‚ race‚ ability
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Ocean Park vs Hong Kong Disneyland - Should I Visit Ocean Park or Hong Kong Dis... Page 1 of 2 Hong Kong / Macau Travel Ocean Park vs Hong Kong Disneyland Should I visit Ocean Park or Hong Kong Disneyland By Rory Boland‚ About.com Ocean Park vs Hong Kong Disneyland. At first glance it’s a David and Goliath battle‚ the local favourite against the world champions‚ however‚ those asking themselves whether they should visit Ocean Park or Hong Kong Disneyland may find a surprising answer. Winner
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How Would the Commercial Banks respond to Ocean’s park strategic plan? Was the park’s positioning strategy strong enough to win their confidence in the face of competition from Disneyland? SWOT Analysis Strengths: Ocean Park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers. Ocean Park’s strength is its strong brand. Ocean Park developed a reputation for providing educational and entertaining activities tied to environmental conservation. Its
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