2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
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Porter’s Five Forces Model Patricia A. Phillips American Military University Abstract Michael Porter‚ an innovative thinker‚ developed a model known as the Five Forces of Competitive Position. This model assist organization and businesses to better analyze their current position in the competitive market. The five forces are as follows: existing competitive rivalry between suppliers‚ threat of new market entrants‚ bargaining power of buyers‚ power of suppliers and threat of substitute
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Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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3. Porter’s Five Forces on Woolworths Porter’s five forces analysis was formed by Michael E. Porter in 1979 and this framework has had immense influence on industry analysis and strategy development (Davenport and Prusak‚ 2003). These five forces determine the competitiveness of the company and the attractiveness of the market‚ as a result‚ a well understanding of five forces may help a company get to know more about its industrial structure and find out a proper position with both high profitability
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Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
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Notes on Industry Competitiveness [Using Porter’s ‘five forces’ model] This is a short supplemental note to Porter’s article “How Competitive Forces Shape Strategy”. This material is covered in Chapter 3 of your book. In general‚ when analyzing industry competitiveness‚ start by identifying your focal industry. This goes at the center of the five forces picture. When thinking about bargaining power of buyers‚ the buyers are those individuals or firms that buy the finished product of the
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A. Choose a specific industry (e.g.‚ grocery retailing‚ the airline industry‚ etc.)‚ and apply Porter’s Five Forces Model to discuss that industry’s competitive forces and their relative influence. Proctor and Gamble is one of the America biggest markets of household products with at least 250 brands in six main groups. These are the categories laundry‚ and cleaning‚ paper goods‚ beauty care‚ feminine care‚ and health care. P&G also makes pet food and pure filters. So far P&G market its products
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Introduction In our essay we are going to examine Pavlides/kraft Foods Company and proceed in an analysis of Porter’s Five Forces model. Afterwards we comment upon generic strategies that a company is able to pursue and indicate which is the appropriate strategy in our case. In addition a wide range of tables‚ graphs and charts are included in order to support our thesis and indicate the existing data in relation to chocolate industry. History ➢ The first piece of information
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Porter’s Theory of Competitive Forces In the Lifestyle as Medicine program‚ there will be commercial stakeholders involved‚ who’s interest is marketing competition and making profit. Therefore it is important to understand the market‚ and how positions are occupied on this market. According to Porter‚ five different forces shape the competition between different stakeholders (Fig. X)‚ these are: the treats of new entrants‚ the bargaining power of customers‚ the bargaining power of suppliers‚ substitute
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1. Prepare an industry analysis using Porter’s 5 Forces model. What are the key determinants of Vershire’s aluminium can profitability? Explain. (20%) * Barriers to entry I would suggest that the barriers to entry are relatively high in this industry. Although there would not be huge capital requirement to enter into the aluminum cans producing business and customer-switching costs are considered to be low‚ the fact is that the competition in this industry is very intense. There are already
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