on Blue Ocean Strategy The Blue Ocean strategy appears to be an ideal move in the market until I learned its own drawbacks. Its advice is to create an uncontested market space‚ meaning no competition. I consider it a head start‚ yet it would just be an amount of time before others stand at-level with you. A first entrant earns the early profit‚ and the second entrant will likely perceive the first as a platform and eventually overtakes the same firm. Another drawback of the blue ocean is the
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Blue ocean strategy is a business concept that focuses on doing business along the line where there is no competitor or little or no competition; rather it seeks to create new opportunities for business instead competing for space in the already saturated horizon. It does this by either creating entirely new product in a market or reinventing already existing product in such a unique way that will meet the needs the of the market in a way that has not existed before. It adds value to the market while
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When I read the "Blue Ocean Strategy"‚ I think the Blue Ocean represents the unknown market space does not yet exist. Blue Ocean is characterized by new market boundaries‚ new demands‚ unpredictable high profit growth‚ without forming competition rules. Now be market conditions‚ market competition requires companies to implement the Blue Ocean strategy. market is in motion‚ the development of new industries and markets are always constantly developed‚ and today the number and type of industry and
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Ocean Park vs Hong Kong Disneyland - Should I Visit Ocean Park or Hong Kong Dis... Page 1 of 2 Hong Kong / Macau Travel Ocean Park vs Hong Kong Disneyland Should I visit Ocean Park or Hong Kong Disneyland By Rory Boland‚ About.com Ocean Park vs Hong Kong Disneyland. At first glance it’s a David and Goliath battle‚ the local favourite against the world champions‚ however‚ those asking themselves whether they should visit Ocean Park or Hong Kong Disneyland may find a surprising answer. Winner
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Journal of Vacation Marketing Volume 5 Number 4 Academic Papers Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Received (in revised form): 20th May‚ 1999 Department of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Tel: (00 852) 2766 6341; Fax: (00 852) 2362 9362; E-mail: hmkevinw@polyu.edu.hk Kevin K. F. Wong‚ PhD is a Senior Lecturer in Tourism and Manager of the HTM Resource Centre in the Department of Hotel
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from the Philippines. And Hong Kong is famous for its two popular theme parks – the Disneyland and Ocean Park. Many years ago‚ Walt Disney introduced the world to enchanted realms of fantasy and adventure‚ yesterday and tomorrow‚ in a magical place called Disneyland. That spirit of imagination and discovery comes to life in Hong Kong. Hong Kong Disneyland is located on reclaimed land in Penny’s Bay‚ Lantau Island. The park consists of five themed areas: Main Street USA‚ Fantasyland‚ Adventureland
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Blue Ocean Strategy Paper Julian Nicholson MKT/421 January 15‚ 2015 Terry Dunning Blue Ocean Strategy Paper Blue Ocean Strategy Pertinence Blue Ocean Strategy is a concept in which authors W. Chan Kim and Renee Mauborgne devised. They then wrote a bestselling book called you guessed it‚ Blue Ocean Strategy. In this book the authors expound upon at great length‚ the benefits for business owners to leave the red ocean. Red Ocean is a term used for what is known as the waters
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The process of visiting Thorpe Park is pretty much straight forward‚ one of their marketing objectives was to increase the number of pre-booked guests so when you visit their site online to purchase tickets‚ it shows you that you can save up to30% by booking 7days prior to your visit . They also have different methods of buying tickets‚ making it accessible for all‚ for example you can do it quick and easily online‚ or for people who don’t feel secure purchasing things online can buy their tickets
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Markides‚ 2008). Kim and Mauborgne (2004) and Porter (1996) in their studies articulate the strategy as the process
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Blue Ocean Strategy: Blue Ocean Strategy is not about out-performing the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. In the assignment we will try to analyze the success of Yes Bank through the framework of Blue Ocean Strategy 1. Value Innovation: Value innovation is the simultaneous pursuit of differentiation and low cost. Yes Bank‚ which started in 2004 without any institutional‚ has a formidable task
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