BLUE OCEAN STRATEGY Ryan Rosenbaum Donald Gregory Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called “Blue Ocean Strategy”. There is a term called Red Ocean which consists of businesses
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identify strengths and weaknesses competitors‚ specializes‚ to control one simple word in the head‚ which provide leadership and direction to understand the reality of the market by becoming the first of which became better.”_ RED OCEAN STRATEGY: Definition: Red Ocean Strategy is a head to head battle where the players of a particular segment compete with each other remaining in the same market space i.e. within the boundaries of the same industry on the principle of ‘competitive advantage’. Characteristics:
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Dolphins in the Ocean Park The main attraction at Hong Kong’s Ocean Park is a dolphin show with an earnest message about humans and animals living in harmony. Yet‚ David Wong of Hong Kong animal rights group Animal Earth says the shows are "detrimental to moral thinking." He also says that the very act of capturing the animals strips people of all respect that they may have for animals. There was an anti-dolphin show campaign by local animal rights groups in the summer of 2012. They wanted
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Pepper Shot Small Pepper Spray Flip Top Stream The self-defense product industry has come up with diversified designs of pepper spray—all of which has the sole purpose of helping people protect themselves against would-be attackers. One of the best disabling weapons that you can easily purchase now from a reliable manufacturer and that offers powerful irritant capsaicin that immobilizes a criminal right away is the pepper spray flip top. Because a flip-top actuator is a basic‚ simple-to-operate
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Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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Introduction Ocean Culture® is Australia’s best known manufacturer and supplier of sandboards and equipment that is available to riders locally‚ interstate & across the world (e.g. France‚ Spain‚ America etc.) (Ocean culture‚ 2010) National museum (Ocean culture‚ 2004) stated that the owner Joanne Harvy began her career as a sandboard manufacturer in 1994‚ her first products were sold through Adelaide surf shops and now Harvy ’s company (in South Australia) - Ocean Culture online shop. 2.0 Case study
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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Gina McArdle May 21‚ 2010 F 9-11:50 Be the Solution to Ocean Pollution Specific Purpose: To persuade my audience to minimize the amount of waste they contribute to the ocean litter and pollution Central Idea: The quality of the ocean and health of sea life is greatly impacted by the contents that go into the sea‚ so the people of this world should limit the amount of litter and pollutants that potentially contribute to this problem. INTRODUCTION I. Attention Getter: Breathe slowly
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Blue Ocean Strategy Abby Taylor HMI 408-B1 Kendall College 10 May 2014 Executive Summary “Have you caught the wave?” For those who have not heard this quote before‚ it is associated with a strategic strategy known as Blue Ocean Strategy; Blue Ocean was coined by W. Chan Kim and Renee Mauborgne. In this strategy‚ the authors use the term “blue ocean” to get people to envision creating their own “blue oceans” which is often thought of as untouched
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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