BLUE OCEAN STRATEGY – ARTICLE CRITIQUE Blue Ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert the whole market as its own as there are no others to compete with. This is a big advantage of blue ocean strategy and enables a company to make higher level of profits as compared to it being in the red
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rized ocean freight industry. First of all‚ we will introduce the background and development of ocean freight industry; explore the characteristics of ocean freight price and demand. Then we will analyze relationship between demand and price. Two famous shipping companies‚ COSCO and MSC will be introduced as examples to implement price optimization with price differentiation and competition considered in ocean shipping industry. Finally‚ we will discuss revenue management in ocean freight
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OCEAN CARRIERS CASE 1) Should Ls Linn purchase the $39M capsize? Make two different assumptions. First‚ assume that Ocean Carriers is a U.S. firm subject to a 35% statutory (and effective) marginal tax rate. Second‚ assume that Ocean Carriers is domiciled in Hong Kong for tax purposes‚ where ship owners are not required to pay any tax on profits made overseas and are also exempted from paying any tax on profit made on cargo uplifted from Hong Kong‚ i.e.‚ assume a zero tax rate. The
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Ocean Acidification The main theme of the 3 articles is that the ocean is becoming more acidic due to fossil-fuel emission of CO2. The ocean has absorbed about 525 billion tons of carbon dioxide from the atmosphere‚ this reduces the amount of greenhouse gas in the atmosphere (1). ). It is lowering the pH by .1 units changing it from 8.2 to 8.1… it is becoming more acidic. (2). It happens when the CO2 from the air mixes with the sea water‚ it produces a bicarbonate ion. This bicarbonate ion then
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The ocean as vast and as mysterious as it is‚ is facing problems caused by humans dumping waste into it and that is causing marine life to be harmed. It was thought that the ocean was so deep and huge that no matter how much garbage you put into it would have small consequences. As we have seen that is very wrong‚ here are a few of the problems ocean pollution cause: Toxic metals can destroy the biochemistry‚ behavior‚ and reproduction of marine life. Fertilizer runoff creates eutrophication that
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deeper understanding of the Blue Ocean Strategy. With the research the student will understand the Blue Ocean Strategy and manage to use it when doing a business. The Blue Ocean Strategy consists of strategy canvas‚ value curve‚ four actions framework‚ six paths‚ buyer experience cycle‚ buyer utility map and blue ocean idea index. This concept is very effective and can make a business person successful. In blue ocean‚ demand is created not to fought over. Blue Ocean is not about technology innovation
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Ocean acidification is caused by CO2 in the atmosphere when it reacts with water it creates carbonic acid. It’s a significant and harmful consequence of excess carbon dioxide in the atmosphere that we don’t see or feel because its effects are happening underwater. When carbon dioxide is absorbed by seawater a chemical reaction occurs that reduces the seawaters pH‚ carbonate ion concentration‚ and saturation states of biologically significant calcium carbonate minerals. It decreases the pH of seawater
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The impact of Blue Ocean Strategy In the earlier work (See Blue Ocean Strategy: how to create uncontested market ‚ 2005) it has been argued two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy. On the other hand‚ Blue ocean strategists‚ create new environments‚ redefine products or services or the nature of competition‚ make competition irrelevant
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Gina McArdle May 21‚ 2010 F 9-11:50 Be the Solution to Ocean Pollution Specific Purpose: To persuade my audience to minimize the amount of waste they contribute to the ocean litter and pollution Central Idea: The quality of the ocean and health of sea life is greatly impacted by the contents that go into the sea‚ so the people of this world should limit the amount of litter and pollutants that potentially contribute to this problem. INTRODUCTION I. Attention Getter: Breathe slowly
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Future of Our Oceans The fact of the matter is that the levels of CO2 that this planet we call Earth is expelling is incredible. Like 30 billion tons per year incredible. This rate of change drastically effects everything‚ including the most popular type of surface we have on Earth‚ our oceans. Although the oceans are delaying the effects of global warming by taking in heaps of carbon dioxide‚ this does not mean the oceans go unaffected. This is not a small problem either. As oceans take in more
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