TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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Contents: 1. Executive Summary Southwest Airlines Company is a domestic airline that provides primarily short-haul‚ high-frequency‚ point-to-point‚ low fare services to 53 airports in 52 cities in 26 states throughout the United States. Southwest focuses primarily on point-to-point service‚ providing more direct nonstop routes for short-hauls customers and‚ therefore minimizing connections‚ delay and total trip time. The company is average trips length is 441 miles with an average flight time
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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Oceans are polluted to a great degree due to humans using plastic and not being recycled. The article “Trashing the Oceans‚” by Thomas Hayden‚ which was published in U.S. News and World Report‚ states how the oceans are being polluted by the trash going within it. Another article “Managing Marine Plastic Pollution‚”John H. Tibbetts‚ was published in Environmental Health Perspectives‚ demonstrates how the pollution is greatly impacting the ocean. The article “Trashing oceans” utilizes ethos‚ logos
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environments surrounding us to our daily schedules‚ change is quintessential to the human condition. All day long‚ we humans make choices that alter the outcome of life’s simplest to most complex details. In Emily St. John Mandel’s novel‚ Station Eleven‚ the audience witnesses the connection between choice and change in the many interwoven intricacies found throughout the plot. An example of this relationship is the Traveling Symphony’s choice of motto. “Survival is Insufficient” speaks volumes about
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Ocean acidification is the ongoing decrease in the pH of the Earth’s oceans‚ caused by carbon dioxide from the atmosphere‚ Seawater is slightly basic (meaning pH > 7)‚ and the process is a shift towards pH-neutral conditions rather than a transition to acidic conditions (pH < 7). Ocean alkalinity is not changed by the process‚ or may increase over long time periods due to carbonate dissolution. An estimated 30–40% of the carbon dioxide from human activity released into the atmosphere dissolves into
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This research project investigates how the pH of ocean water affects the mass of the shells of sea organisms. People who might benefit from this project are Oceanographers and Fisheries. The resources used included an article from the website Smithsonian National Museum of Natural History‚ called “Ocean Acidification” by Jennifer Bennett‚ an interview with Dr. Andrew Dickson‚ a professor of marine chemistry at the Scripps Institution of Oceanography‚ University of California‚ San Diego‚ and an
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sport and yet he called you “coach” (Davis‚ 2015) shows the tremendous value that you brought to this student‚ as well as to place of honor that he had for you. You provided an excellent summary of the three leadership skills from that you considered from Jackson and Delehanty’s (2014)‚ Eleven Rings: The soul of success. I also chose‚ “lead from the inside out” and “let each player discover their own destiny (as cited by Davis‚ 2015‚ para.3). Your interpretation of your introduction through each of
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Vaughn‚ par 9). For generations the ocean has been called “The largest museum on earth” (Vaughn‚ par 8). The Earth has been maintained in a natural state of balance‚ but the advancement of human civilization has thrown it off balance (Stewart‚ video). Each year as humans evolve we destroy the Earth along with its natural resources (Rekacewicz‚ par1). Almost everything depends on water and it’s cycle. However‚ the oceans
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