Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Nelson Mandela Leadership “After climbing a great hill‚ one only finds that there are many more hills to climb.” Nelson was the first black President of South Africa and he was one of the most important figures that helped end apartheid in S.A. He believed in consensus. He used a general feeling to empower the people and motivate them. Nelson was tolerant and persistent. For an end to apartheid he was put in jail for 20+ years‚ but nevertheless he never gave up on his main purpose. Nelson’s
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Ocean Carriers Assumptions and Methodology Based on an NPV analysis considering multiple scenarios‚ Ocean Carriers should commission the construction of a new capesize carrier in the event they are operating with no corporate tax and chartering the ship for its entire 25 year life. Such is the recommendation assuming the forecasted hire rates and estimated costs are accurate over the long-term. However‚ if Ocean Carriers chooses to adhere to their policy of selling ships at market value
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Discovering Your Authentic Leadership During the past 50 years‚ leadership scholars have conducted more than 1‚000 studies in an attempt to determine the definitive styles‚ characteristics‚ or personality traits of great leaders. None of these studies has produced a clear profile of the ideal leader. Thank goodness. If scholars had produced a cookie-cutter leadership style‚ individuals would be forever trying to imitate it. They would make themselves into personae‚ not people‚ and others would
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The ocean has captivated mankind since the beginning of time. The Challenger Expedition‚ the first modern oceanography expedition‚ only began in 1872(“History of Oceanography”). Why was it that we ignored ocean research for so long? We have only “dipped our toes in the water” (Cousteau 194) and many people are afraid of taking a dive. However‚ ocean exploration is most certainly worth the risks‚ as the benefits of ocean research far outweigh the risks. Just two benefits of ocean research include
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Product‚ Pricing‚ and Channels Paper MKT/421 - Marketing Blue Ocean Strategy Description of Blue Ocean strategy and its Importance The Blue Ocean Strategy is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book is based on a study of 150 strategic moves made by companies in 30 industries over 100 plus years. Per the book‚ the term blue ocean means untouched market space that makes competition none existent in a known industry. The term describes how ideal
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Leadership for leaders “Informed‚ thoughtful and practical… a very fine achievement.” Yury Boshyk‚ formerly Professor at IMI Geneva and IMD Lausanne Michael Williams Blank page LEADERSHIP FOR LEADERS Michael Williams Thorogood Publishing Limited 10-12 Rivington Street London EC2A 3DU Telephone: 020 7749 4748 Fax: 020 7729 6110 Email: info@thorogood.ws Web: www.thorogood.ws Books Network International Inc 3 Front Street‚ Suite 331 Rollinsford‚ NH 30869‚ USA Telephone:
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assignment will examine models and styles of leadership. A reflective analysis will be given of how I led a research team‚ the impact of Emotional Intelligence on effective leadership will also be discussed. “The word leader is derived from the Anglo Saxon ‘lede’‚ meaning ‘to go’. So an organisation that has a leader assumes it is going somewhere”. Adair 1970. There are many theories of what makes a good leader‚ and also several models of leadership. One of the experts in the field John Adair‚
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1. What are the attributes of having an unique culture Vs. a common culture? Organizational culture can be understood as a set of values and basic assumptions‚ developed collectively and that guide organizational behavior. Directs the way to perceive‚ think and feel the reality within the organization‚ as it serves as a model for dealing with the problems of adaptation and interaction. Organizational culture can be understood through: Observable artifacts (manifestations of an organization’s
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Leadership styles play a huge part in the success of a leader. Understanding what brings an employee satisfaction‚ what major motivations they have‚ and what is interesting to the subordinate lays the foundation for organizations leaders (Prentice‚ 2004). Understanding these factors can enable a leader to use custom applications and methods for each employee based on those characteristics. One thing I have learned over the years is to be a great leader‚ you must have followers. Prentice describes
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