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    Decathlon Case Solution

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    Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the

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    Internal Audit

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    marks) THE INTERNAL AUDIT DEPARTMENT Purpose To conduct independent‚ objective assurance and consulting activities created to add value and improve the operation of Newlands Networks Corporation via systematic‚ disciplined approach to assess and improve the capability of risk management‚ control‚ and governance practices. Slide #1 Speaker’s notes The role and significance on internal auditing has grown extremely and the____ expectations continue to enlarge. Internal audit tasks have an extensive

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    Mr. Saws‚ This letter is to confirm the services we will be providing for Mt. Hood Furniture Inc.‚ for the year ending December 31‚ 2012. Our staff will examine and audit Mt. Hood Furniture Inc.’s balance sheet as of December 31‚ 2012 and the income‚ retained earnings‚ and cash flows statements as well. The audit that our company completes will be in compliance with the Generally Accepted Auditing Standards‚ or GAAS. These standards are in place to make sure that we perform our duties as auditors

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    Marine Swot

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    Croatia’s nautical tourism – SWOT (an analysis by PM 5 students 11/2012) Strengths: • NATURAL FEATURES: natural beauty‚ clean sea‚ indented coastline‚ numerous islands‚ national parks‚ biodiversity‚ ecologically preserved marine environment and seabed • FAVOURABLE CLIMATE CHARACTERISTICS: favourable winds‚ no extreme temperatures‚ no extreme tides or tidal streams • NATURE + CLIMATE = safe navigation‚ good "experience for money" • Feeling of PERSONAL SAFETY • GEOGRAPHICAL

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    leading Marines

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    Leading Marines Lance Corporal Steven M. Spencer CLB-31 / Embark 2013/10/18 To: Gunnery Sergeant Sandoval / # / 0491 Originator: Lance Corporal Steven M. Spencer / 1262282666 / 0431 Task: Provide an essay summarizing MCWP 6-11 Leading Marines‚ also answer the question of‚ ‘Why did the Commandant of the United States Marine Corps want every Marine to read MCWP 6-11’‚ with 1000-1500 words. Method: By reading MCWP 6-11 Leading Marines‚ answer and write an analysis on the objectives given per

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    integrated marketing

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    market; what are their strategies of marketing the products and their “selling points”? • How many segments are in the market right now‚ which segment is the company going to target? • For the specific target segment the company choose‚ what is the key factors that lead the consumers to purchase certain brand’s trash bag.? Also‚ how will the company going to take the information to help them market their new drawstring trash bag? • How the consumers react to the new product after it was presented in

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    Marine Biologist

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    Marine Biologist Marine Biologist Biology‚ Chemistry‚ Physics Marine Biologists study the origins‚ behaviours‚ diseases‚ genetics and the life processes of animals and wildlife of the marine environment. Some marine biologists specialize in wildlife research and management‚ including the collection and analysis of biological data to determine the environmental effects of present and potential use

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    AUDIT PLANNING

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    AUDIT PLANNING Audit planning procedures are the first and perhaps the most important step in carrying out a successful audit. Without adequate planning‚ the likelihood of missing a significant risk area or encountering engagement-related problems increases considerably. As baseball great and noted philosopher‚ Yogi Berra puts it‚ “If you don’t plan on where you are going‚ you could end up someplace different!” All too often the auditor does not give adequate attention to audit planning for a vast

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    History of knowledge management practices in the McKinsey & company This case tell us about how McKinsey and Company applied Knowledge Management practices in their company. McKinsey started to applied the knowledge management to face four things 1. the effect of economic turmoil of the oil crisis‚ 2. the slowing of the divisionalization process that had fueled the European Expansion‚ 3. the growing ot sophistication of client management‚ and 4. the appearance of the new focused

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    Tax Audit

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    How to Conduct Tax Audit – Part 1 Analysis of Certain Clauses Audit under Section 44AB of the Income Tax Act By Raman Jokhakar‚ Chartered Accountant Objective To understand the purposes of this Form To learn nuances of the clauses To understand audit risk To effectively carry out attestation To document adequately To disclose standard notes‚ limitations and stands To know inter links between clauses To be aware of important stands taken by Courts To understand the objective of the

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