Case Study #1: Ockham Technologies Recommendation Ockham Technologies‚ started by three former consultants at Alexander Group including Jim Triandiflou and Mike Meisenheimer‚ has little experience in product development. Therefore‚ in order for Ockham to 1) successfully develop the first product for IBM on a timely basis‚ 2) continue to build a full suite of five other products‚ I recommend that Jim Triandiflou renegotiates the term sheet with Noro-Moseley so that Ockham takes two million
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PunyamurthulaVinay Adithya S [Clean edge razor:splitting hairs in product positioning] The company has already decided to introduce Clean Edge into the men’s market where it has a strong presence. Jackson Randall‚ the product manager for Clean Edge‚ struggles with how best to position the product for the launch.It has two strategies in mind “niche” and “mainstream”. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision--not just for Clean Edge‚ but for its effect
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Cutting-edge Technology in The Food Service Industry Cutting-edge technology refers to technological devices‚ techniques or achievements that employ the most current and high-level IT developments; in other words‚ technology at the frontiers of knowledge (Techopedia). Leading and innovative IT industry organizations are often referred to as cutting edge. Cutting-edge technology is now being used to improve customer service in the food service industry (Armstrong & Kotler‚ 2008). Cutting-edge
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Merging Leading Edge Technology with Bleeding Edge Technology Emerging Technologies and Issues CMGT 557 June 20‚ 2011 Merging Leading Edge Technology with Bleeding Edge Technology We have all seen it‚ rather on television‚ in newspapers‚ magazines‚ and now on your computer. The vendors bombard us with the terms like New‚ Improved‚ Latest and Greatest‚ better than ever‚ and the Fastest. It’s amazing when it’s for the same product; the listing is somewhat endless on what the product can
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BUS 152A September 18‚ 14 Case Write Up #1 Clean Edge Razor: Splitting Hairs in Product Positioning Problem A well-known health and beauty company‚ Paramount is launching a high-technology nondisposable razor‚ Clean Edge. They are searching for the most efficient way to gain market share. Their concerns come down to three main problems: whether they should target niche market and price the product in the super-premium segment‚ or aim mainstream market and gain broad appeal‚ ;whether they should
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Clean Edge Razor Splitting Hairs in Product Positioning 1. What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life-cycle challenges for Paramount’s current products as well as Clean Edge? The non-disposable razor category has seen changes in the recent years. * Advertising expenditures increased significantly for newer and smaller players to grab the market share whereas established players did not increase
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Clean Edge Razor: Splitting Hairs in Product Positioning Case Analysis Marketing Concepts Problem/Decision Identified This case is about ‘strategic positioning’ decision dilemma of a newly developed technologically advanced product. The product manager Randall of Paramount Health and Beauty Company- a Global player in health and beauty industry is faced with an intriguing question of how to best position the new product so as to have a right market
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product manager for Clean Edge‚ must decide on his product positioning strategy for Clean Edge‚ a new‚ state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends‚ competitors‚ branding‚ available budget and financial forecasts‚ this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using a niche-market strategy
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Technology: A Double-Edge Sword? The constantly changing‚ ever evolving state of technology makes me wonder if it’s a good thing or bad thing. Technology surrounds us. We are always exposed to it some way or another‚ and unless you escape to a desert island‚ there is no escape from it. When we wake up in the morning‚ most of us wake up to the sound of the alarm clock’‚ we then check our phone for missed calls and messages. We either cook or use the microwave to fix our breakfast or some of us
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the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has always been an industry innovator‚ with ample budget allocation for Research & Development. 3. Gillette has cartridge systems‚ electric razors‚ and disposable
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