Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
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Technology is becoming more and more substantial to society over these last few years. It goes from using technology while on the job to giving an iPad to a child while shopping at the grocery store. As time goes back some people have taken the time to disregard the recent rends and take a step back and appreciate the little things such as nature. The story Technology of Simplicity by Mark S. Burch demonstrates this exceptionally. Society is mastering “not knowing how to savour as well as we know
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Analysis of Siri Hustvedt´s Living With strangers First rule if in doubt: "PRETEND IT ISN´T HAPPENING." (p.1/l .20) [pic] Siri Hustvedt writes in a tone that is warm‚ humouring and ironical. The tone she writes in keeps you interested all the way through the essay‚ that is something that is quite unique and many might like it because of the fact that the topic of the essay has a very large target audience. Many other writers that were given the same task to explain the experiences
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of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor brands. Market
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Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta‚ Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009‚ Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razor category
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Razor E300 Electric Scooter Review The Razor electric scooter is a favorite for many people. However‚ one major downfall with it is that most are designed for kids rather than full-size adults. This makes it difficult for people who want to use it as a way to avoid traffic and walking to work each day. The E300 promises to make it a little easier for adults to have a scooter to ride. If this sounds ideal to you‚ perhaps you should check out our Razor E300 electric scooter review to make sure it is
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Science and technology in the 1950s During the 1950s‚ science and technology were improved with the cooperation between the scientists and the U.S. government. In the light of the science and technology‚ people have the power to raise their knowledge. However‚ in the 1950s‚ some of the researches and investigations were classified as top secret‚ and remained unknown to the public for many years‚ now Americans can see its repercussions in the world today. Making hydrogen bomb and the discovery of
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Science & Technology in The 1950s Easier Business Dealings Ever since the credit card was invented‚ the transactions were much easier compared to the pass as a swipe of the card would settle up the large payment instead of bringing large amount of cash which would have risk of getting rob. A credit card is a small plastic card which will be issued to the users as a system of payment in transactions. In 1950‚ the concept of using the same card for various payments was found out by Ralph Schneider
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Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their
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