ODI contact lens is a revolutionary new product‚ which is aimed at replacing the traditional de-beaking technique used by farmers to minimize cannibalism among chickens. Being unique‚ there is no competition to the product in the market and hence ODI has the first mover advantage. There is very little awareness about the advantages of ODI among potential customers (chicken farmers). This product is in the introduction phase of the Product Life Cycle and the ODI team is faced with the task of developing
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Optical Distortions (ODI) is a start up with limited resources and a product that can change the egg production business. Its product‚ contact lenses for chickens‚ would reduce the vision of the hen and achieve two desirable results in the behavior of the chicken. These behaviors include reduction in cannibalism and reduction in amount of food required for chicken. And as a further result‚ the reduction in cannibalism rate removed the need to debeak the birds‚ which adds further economic value to
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Recommendations: ODI Inc wants to launch a product that is completely new‚ technologically advanced and performs well as demonstrated in the initial tests. The ODI lens helps farmers by controlling cannibalization among birds at farms. Cannibalization is an issue that is more prevalent in farms with a large number of chickens as they fight for food and their territory. ODI lens helps in distorting the vision of the chicken and thereby curbing both these issues without causing much trauma to the chicken. The
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1.What characteristics of the ODI contact lens are likely to make it appealing/unappealing to different types of chicken farmers? The appealing characteristics of the ODI contact lens are the following: Instead of debeaking‚ using ODI contact lens will cause no trauma to the chickens and also no weight losses‚ no reduction in egg production and can reduce chicken cannibalization effectively. Further more‚ using ODI contact lens can also reduce the farmer’s feed cost and bring greater feeding
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For the three types of chicken farms‚ the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics‚ the three types of chicken farms are the same: less cannibalism‚ less feed cost‚ and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism‚ which is originally 25% showed in experience‚ flock mortality is reduced to an average of 4.5% when ODI lens are used . On the contrary
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Distortion Inc.(ODI) markets lenses that distort the vision of chickens. These lenses are used instead of debeaking. Lensed chickens are more likely to survive from cannibalism among the chickens. The lenses are also supposed to reduce the amount of feed per chicken per day than that for debeaked chickens. Using lenses do not lead to any trauma among chickens and therefore do not affect their egg laying capacity. The objective of the case is to present a financial and marketing analysis of ODI with an
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ORACLE DATA SHEET ORACLE DATA INTEGRATOR ENTERPRISE EDITION KEY FEATURES AND BENEFITS In today’s fast-paced‚ information-based economy‚ companies must ORACLE DATA INTEGRATOR ENTERPRISE EDITION OFFERS LEADING PERFORMANCE‚ IMPROVED PRODUCTIVITY‚ FLEXIBILITY AND LOWEST TOTAL COST OF OWNERSHIP be able to quickly integrate vast amounts of data from disparate systems while reducing costs and improving efficiencies. Oracle Data Integrator Enterprise Edition delivers that need with highperformance
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Sample Outline of An Essay Which Examines Disney’s Snow White Through a Feminist Lens • Introduction • Overview • Brief summary/info about Disney’s Snow White: who wrote script; when it came out; remastering‚ etc • Thesis: “Snow White is full of rigid gender stereotypes; we deserve a fresh re-telling of this story which makes the protagonist a full being‚ an active agent with volition‚ and a complex person rather than a passive‚ child-like toy of witches and brave princes.” • Background
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3/1/2013 5) In response to the movie "Citizen Kane" one of the reason this film is considered one of the greatest produced is because of the many events in American History it alludes to‚ such as Yellow Journalism. Yellow Journalism was predomintaley seen throughout the 1880’s to the 1900s ‚ it was employed as a business‚ which caused editors to invent many stories that weren’t true. During this time period many newspapers were very intrested in catching the public’s attention rather than promoting
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Participant Information Notice and Consent Participant Information Notice & Informed Consent Participant Information Notice & Informed Consent Contents 1. Participant Information Notice 2. Informed Consent Informed Consent Form No: PG_EPO_Ph3_ICF_Site Name_v2.3 Date: 2013.07.23 Research Centre ： Zaki Morad Nephrology Services Sdn Bhd Researcher ： Dr. Zaki Morad Mohd Zaher Sponsors ： Main Sponsor- CCM Duopharma Biotech Bhd. and PanGen Biotech Inc..
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