Osim – SWOT ANALYSIS INTRODUCTION Will brand osim survive in today’s market? Introduction to the segment of holistic lifestyle products and their need in today’s market Short intro to brand osim and its heritage A short study on what has been osim’s market standing in asia (this will help ease the swot analysis in the essay) Introducing what the essay will be about – will & How osim can survive in the market Starting with strength Asia’s no.1 preferred healthy lifestyle brand
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Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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Marieke and Geert Hofstede NHS. 2014. “What’s Your BMI?” NHS Choices. Accessed July 6‚ http://www.nhs.uk/Livewell/loseweight/Pages/BodyMassIndex.aspx Orwig‚ Ken OSIM. 2013. "Annual Report 2013 - Advantages and Challenges of Franchising." OSIM International Ltd Franchising World 39 (6): 43-44. OECD Better Life Index Phillip Capital. 2014. “OSIM International Limited‚ Growth in the Power of uInfinity”. Phillip Capital Pte Ltd. http://internetfileserver.phillip.com.sg/POEMS/Stocks/Research/ResearchCoverage/SG/OSIM20140507
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Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis‚ objectives‚ implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the company’s implementation of the strategies is discussed. Further‚ it includes the observation and identification
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in the situation may have used Positive thinking to go through a difficult time. During the Japanese air attack‚ many Japanese people were moved into barracks through a torrid heat in the summer. Miss Breed receive a letter from a girl named Louise Ogawa. In her letter she explained how it was hard for her to keep a positive mind during the situation. “This trip made me realize the wonderful work of nature.” This shows that even through that hard time she managed to enjoy nature.In spite of this situation
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discussed to illustrate the marketers’ mind in consumer behavior studies. The Body Shop and McDonald’s are the examples that marketers want consumers to perceive a just noticeable difference between their products and competitors’ products. In contrast‚ OGAWA and Cake History are identified that do not want to be perceived such difference from rivalries. The Body Shop The Body Shop is an international manufacturer and retailer whose beauty and cosmetics products are naturally inspired‚ ethically produced
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Chapter 1 Introduction In this assignment‚ we have chosen OGAWA World Bhd to analyze its business‚ industry‚ competitors‚ strategic issues and the possible future action. OGAWA is involved in the development‚ design‚ and distribution of health and wellness equipment. 1.1 Brief History OGAWA World Bhd is formed by Mr. Wong Lee Keong and Ms. Lim Poh Khian in 1986. They started up with Morwell Sdn Bhd and began their enterprise into the trading of household and electrical products in Malaysia
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4.1 V- value of Strategic Capabilities 14 5.4.2 R-rarity of Strategic Capabilities 14 6. Business Strategy 15 7. Suitability of OSIM’s Business Strategy 17 8. Conclusion 18 9. Appendix 20 9.1 Government Grant 20 9.2 OSIM’s Partnership 21 9.3 Brand OSIM 22 9.4 The Value Chain within an Organisation 23 9.5 Ansoff’s Matrix 24 9.6 Suitability: Strategic Position 25 9.7 Suitability: Directions for Growth 26 9.8 OSIM’s Group Structure 27 9.9 Financial Highlights (2007-2012) 28 10. References 30 1. Executive
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Established in 1980‚ founded by Mr. Ron Sim‚ OSIM is a global leader in branded healthy lifestyle products. OSIM has over 28 years of experience and uncompromising dedication in developing innovative and reliable healthy lifestyle. OSIM is a brand management and niche marketing company with a focus on the consumer. Today‚ OSIM operates a wide point-of-sales network with more than 1‚000 outlets in more than 360 cities across 33 countries in Asia‚ Oceania‚ Africa‚ the Middle East‚ Europe and North
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Our Product We‚ OSIM‚ want our customers to experience and enjoy an inspiring and healthy life. We mainly focus on produce massage products for example: massage chairs‚ head massagers‚ eye massagers‚etc. OSIM uDivine App Massage chair OSIM uCozy and uRelax Upper body massagers OSIM uGalaxy Eye massager Our Target Market We target our market of customers for both genders and all races. Our target market are people from age 25 to 50‚ who belong to middle or upper class; they have a good economics
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