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    Bank One Case

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    problem with Banc One is that their stock price is going down and is hurting their core growth strategy of acquisitions. Compared with the financial results of the country’s largest 25 bank holding companies‚ Banc One has been very successful during the decade since 1982. It has the highest and most consistent ROA‚ ROE and EPS. Its EPS has been consistently growing for the last 24 years which none of the other banks have been able to imitate. The reason behind the success of Banc One has been a three

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    Radio One Case

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    Radio One Radio One Inc. was founded by Catherine Hughes in 1980. Radio One was the largest radio group targeted to African Americans. They had remarkable success by purchasing underperforming stations and went from only 7 stations in 95 to 28 in 99. In 1980‚ Hughes and her husband raised enough money to purchase WOL-AM in Washington‚ D.C. for just under one million dollars. This increased their credibility. Radio One’s strategy was to provide urban-oriented entertainment‚ with information easily

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    Capital One Case

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    1. What is Capital One’s business and who are their competitors? Capital One is a financial services company‚ whose banking and non-banking subsidiaries market a variety of financial products and services. The Company operates in Credit Card‚ Commercial Banking and Consumer Banking segments. It issues credit cards‚ loans‚ banking and savings products‚ while determining rates to charge‚ and which customers are risky. Its competitors consist of banks‚ investment banks‚ and other credit card companies

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    Banc One Case

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    shock during 1970s‚ making the market under the extremely volatile condition. Maturity gap was used to analyze different between assets and liabilities in maturity and adjusted for the repricing interval. The basic mechanism behind this required Banc One to classify its assets and liabilities into differenct categories according to their relative repricing-adjusted time to maturity. Then‚ the maturity gap can be defined as the difference between assets dollar value and liabilities dollar value for each

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    Case Study: Are Five Heads Better Than One? This case study involves an interactive team working for Advert marketing firm on a new ad campaign for one of the firm’s most important clients. The team of Evan‚ Conner‚ Alexis‚ Derek and Judy was picked by upper management based on their similar talents‚ personalities‚ and biographical features such as age and tenure at Advert. This group was tasked with creating an innovative ad campaign to promote a 60-inch plasma television. Due to Advert’s

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    Case Study

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    50 Years of Dove: The Story of a Brand (1955-2005) (Feature Article for Ogilvy & Mather Worldwide’s Intranet) Brand History Dove. 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It went beyond mere "soap" to enhance the American woman’s beauty. Today it is a global masterbrand with products ranging from the original beauty bar to facial foam‚ to deodorant to shampoo. Its latest campaign sets out to widen and redefine the perception of beauty

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    Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17‚ 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P’s marketing strategy will be recommended‚ and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the

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    2 your marked project will be returned via your ECU email address. FAMILY NAME OTHER NAME STUDENT NUMBER LYONETTE YOUR ECU EMAIL ADDRESS UNIT CODE AND TITLE MBA5627 PRINCIPALS OF ECONOMICS STUDY MODE BY COURSEWORK YOUR PROJECT BUSINESS NAME OGILVY & MATHER AND ITS COMPETITIVE STRATEGY FOR THE NEXT FOUR YEARS I HAVE READ AND FOLLOWED PROJECT INSTRUCTIONS (MARK BOX WITH AN X) X YOUR PROJECT WORD COUNT 2818 YOUR ABSTRACT WORD COUNT 100 REMEMBER

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    onto the South East of the United States‚ left Radio One with a market that at first did not find many advertising agencies that wanted to invest and advertise on these radio stations. Radio One’s strategy was to "provide urban-oriented music‚ entertainment and information primarily African-American audience in as many major markets as possible." Alfred Liggins III‚ the CEO at the time of the merger talks and Scott Royster‚ the CFO of Radio One‚ continued to expand their radio station throughout

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    raise a family and be a successful professional. Oliver Sacks quickly found out though that Dr. Bennett’s life was so unbelievably unique because of the amazing fact that he was a full blown tourette and also able to perform such great surgery. To study Dr. Bennett’s behavior‚ Sacks was invited to say with the Bennett family for months so that he could get the best understanding of how he lived his spectacular life. Sacks found that Dr. Bennett would skip on every fifth step when he walked‚ and suddenly

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