ASSIGNMENT SOLUTIONS Course Code Course Title Assignment Code : : : MS - 6 Marketing for Managers MS-6/TMA/SEM - I /2012 Question 1 a) Explain the concept of Marketing and substantiate the significance in modern organization in accomplishment of their objectives. Answer: Marketing Concept The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs
Premium Marketing
MOVING MOUNTAINS AT MARKS & SPENCER This case was prepared by Martin Christopher and Helen Peck of Cranfield School of Management‚ Cranfield University Bedford‚ United Kingdom. ABSTRACT Marks & Spencer had long been the doyenne of British retailing‚ its name a by-word for quality‚ service and value for money. Having turned in record profits for 1998 and accelerated its global expansion plans‚ things suddenly went horribly wrong for the retailer. Out-of-touch management‚ complacency in marketing
Premium Supply chain management Supply chain
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country‚ on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole‚ the third biggest city in Romania with a population of 500‚000(out of
Premium Marketing Marketing Strategic management
01. Immigrant Song 0:00 02. She Reminds Me Of You 02:47 nhac run ron‚ cham ‚ nhu dang vo trong nha‚ co tieng chuong nho 03. People Lie All The Time 07:12 nhac hoi hop‚ di lam nhiem vu 04. Pinned And Mounted 11:23 nhac dang di lam nhiem vu‚ theo doi 05. Perihelion 16:28 nhac trong khong gian im lang‚ ngoai troi‚ toi den‚ 06. What If We Could? 22:29 nhac nhe nhang‚ giua hai nguoi‚ suy ngam 07. With The Flies 26:37 08. Hidden In Snow 34:19 09. A Thousand Details 39:38 hanh dong 10. One Particular
Premium
Context Though it is often viewed both as the archetypal Anglo-Saxon literary work and as a cornerstone of modern literature‚ Beowulf has a peculiar history that complicates both its historical and its canonical position in English literature. By the time the story of Beowulf was composed by an unknown Anglo-Saxon poet around 700 a.d.‚ much of its material had been in circulation in oral narrative for many years. The Anglo-Saxon and Scandinavian peoples had invaded the island of Britain and settled
Premium Beowulf The Canterbury Tales
• Details of CSR of the top 500 companies o 3M India Ltd - Bangalore: Kar:Income -Rs 260 Cr :CSR -Pollution Drive‚sustainability solutions:CSR Rating:3/5 o Aarti Industries Ltd - Mumbai :Mah : Income -Rs 660 cr :Karmayog CSR Rating- 0/5 o Aban Loyd Chiles Offshore Ltd - Chennai‚TN:Income-Rs 300 cr :CSR-health‚upliftment‚disaster :CSR Rating- 2/5 o ABB Ltd - Bangalore‚ktk: Income -2300cr : CSR -environment ‚ Disability : CSR Rating -2/5 o Abbott India Ltd. - Mumbai‚ Mah:Income-Rs. 460
Premium Tata Group Companies based in Mumbai Kolkata
Philippine Agriculture over the Years: Performance‚ Policies and Pitfalls 1 Cielito F. Habito and Roehlano M. Briones 2 Introduction Although many still think of the Philippines as an agricultural economy‚ strictly speaking‚ it is not. Agriculture‚ fishery and forestry directly account for just one-fifth (20 percent) of the economy’s aggregate domestic output (GDP). Ever since the 1960s‚ the direct share of agriculture in the GDP had fallen below one-third‚ and by 1981‚ the sector’s share had decreased
Premium Agriculture Economic growth
University of Massachusetts Boston ScholarWorks at UMass Boston Africana Studies Faculty Publication Series Africana Studies 1-1-2011 ‘The Mystic Drum’: Critical Commentary on Gabriel Okara’s Love Lyrics Chukwuma Azuonye University of Massachusetts Boston‚ chukwuma.azuonye@umb.edu Follow this and additional works at: http://scholarworks.umb.edu/africana_faculty_pubs Part of the African Languages and Societies Commons‚ Comparative Literature Commons‚ and the English Language and
Premium Metaphysical poets Love Andrew Marvell
OFW remittances - an economic booster By definition‚ remittances are the transfer of money by migrant workers back to their family and friends staying in another country. Remittances facilitate economic growth all across the World. The World stands as a globalised village. Many people go aboard for better education or for a better lifestyle. Through Remittance they do not need to worry about their loved ones at home anymore. Remittance transfers have existed for centuries‚ but have only garnered
Premium Inflation
PART VI Case Studies CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but
Premium Walt Disney Parks and Resorts The Walt Disney Company Disneyland Resort