Countless people muddle advertising with marketing and the other way around. Actually‚ both the strategies are uniformly important but have differences too. To put a firm on the fast track of success‚ one must be well-familiar with the differences between advertising and marketing. The term advertising is a mode to describe or present a product or a service in front of general public‚ to induce them to buy‚ acquire or support that product. Basically‚ advertising involves three basic elements:
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| Inflation and its impact on the Pakistan Economy: Introduction: Inflation is the rise in the prices of goods and services in an economy over a period of time. When the general price level rises‚ each unit of the functional currency buys fewer goods and services; inflation is a decline in the real value of money and the loss of purchasing power of people. Inflation is a key indicator of a country and provides important view on the state of the economy and the policies of the government. Reasons
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Case Brief – Extra Credit Citation: SPECTRUM STORES INC‚ Plaintiffs - Appellants v. CITGO PETROLEUM CORPORATION; SAUDI ARABIAN OIL COMPANY‚ doing business as Saudi Aramco; Defendants - Appellees. UNITED STATES COURT OF APPEALS FOR THE FIFTH CIRCUIT. 632 F.3d 938 (2011) Facts: Gasoline retailers accused the OPEC member nations of fix pricing of crude oil and refined petroleum products in the US. The appellants argued that the district court mischaracterized their complaint as alleging a conspiracy
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The Criteria used for selecting and sequencing the grammatical items in the Third Intermediate English Textbook in Saudi Arabia BY Mohammed S. Alkhamali M.Ed TESOL student Collage of Education King Saud University Riyadh 1 Introduction This paper tries to answer the question ‘ with reference to a syllabus or a textbook you are familiar with‚ identify and discuss critically the criteria which appear to have been used in selecting and sequencing its content.’ To answer this question we
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Spies in Arabia Priya Satia‚ writes Spies in Arabia: The Great War and the Cultural Foundations of Britain’s Covert Empire in the Middle East to examine the establishment of the pre-war intelligence community in the Middle East and the eventual establishment of Britain’s covert empire following World War I. Of particular focus is the cultural characteristics of Edwardian intelligence agents and Britain’s use of air control in Arabia. Satia greatly contributes to the scholarship of British occupation
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into little impact until 1973. Before this organization‚ the great oil companies of the West ruled the roost. Oil is the lifeblood of the industrialized nations as it is used to fuel planes‚ cars‚ tanks‚ skyscrapers‚ fertilizer‚ drugs and synthetics. Yet back before the days of OPEC‚ the great oil companies often retained 65% or more of the revenue from a product that was produced on someone else’s property. Then in 1960‚ many of the oil producing nations‚ from both the Middle East and elsewhere‚ formed
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The Positive and Negative Effects of Falling Oil Prices Over the last few months‚ oil and gas prices have dropped a significant amount‚ to much relief of American consumers. But is the falling cost of oil necessarily a good thing? For some the answer is no‚ but to others‚ yes. Here is a compiled list of some of the benefits and some of the disadvantages caused by the drop in price. The cost of filling up a tank of gas is the lowest it has been in 11 years. Consumers will spend an average of
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The education system in Saudi Arabia Education in Saudi Arabia is segregated by sex and divided into three separately administered systems: general education for boys‚ education for girls and traditional Islamic education (for boys). The Ministry of Education‚ established in 1952‚ presides over general education for boys‚ and education for girls comes under the jurisdiction of the General Presidency for Girls’ Education. Both sexes follow the same curriculum and take the same annual examinations
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Driving In Saudi Arabia. Why Not? There is no doubt that women driving cars in Saudi Arabia is not the first or the most important issue for women in this country but it is one of the issues that persist on women’s insistence on acquiring their own rights as long as there is no religious objection. Until today in Saudi Arabia‚ women are not allowed to have their own driver’s license. They are not permitted to drive their own cars at any place and at any time. The Saudi government
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THE EFFECT OF GLOBALISATION ON THE DEVELOPMENT OF UNDERDEVELOPED1 ECONOMIES By MUSA JEGA IBRAHIM The existing wide disparities between the developed and the underdeveloped economies makes globalisation a tool for stultifying the industrialisation process‚ and by extension‚ retarding the growth and development of underdeveloped economies. Trade liberalisation‚ the cardinal instrument of globalisation ensures that industrialised countries have access to world markets‚ which enhances further
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