"Olay marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Report on Olay

    • 7836 Words
    • 32 Pages

    Introduction The skincare market in India has been growing at 16% annually and is currently valued at Rs 2‚100 crore. Within this sector‚ the anti-ageing market in India is estimated at Rs 200 crore. With growing awareness and lifestyle changes‚ this figure could grow exponentially in the future. With respect to anti – ageing skin products‚ when we consider the present awareness levels of women it has increased tremendously. Women today are well informed about

    Premium Skin Ageing Gerontology

    • 7836 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Olay Marketing Plan

    • 4877 Words
    • 20 Pages

    1) EXECUTIVE SUMMARY Olay is the top facial skin care retail brand in the world and is one of Procter & Gamble (P&G)’s multi-billion dollar brands. It is the world’s number one facial care brand in the past four years (2006-2009) based on Euromonitor data. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay has extended its heritage as a moisturizer to stay looking young‚ to formally creating the “anti-aging” category”

    Premium Gerontology Procter & Gamble Ageing

    • 4877 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Olay

    • 1158 Words
    • 5 Pages

    history Olay is an American skin care line. It is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008)‚[1] an ex-Unilever chemist from Durban‚ started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin"‚ a key ingredient. It was unique in the early days because it was a

    Premium Procter & Gamble Marketing

    • 1158 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Olay

    • 392 Words
    • 2 Pages

    CONSUMER ANLYSIS: Customer analysis is the process of determining customer segmentation‚ value‚ purchasing behavior and motivation in order to better target marketing and increase sales. We can do a basic customer analysis in following steps: 1.Who are my customers? Which customers are valuable? Which aren’t? There are many ways to determine a customer’s value. One of the most accepted from is using a metric called customer lifetime value (CLV). CLV estimates how much a profit customer will contribute

    Premium Marketing Customer lifetime value Good

    • 392 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Oil of Olay Case Study

    • 755 Words
    • 4 Pages

    by Oil of Olay in late 1990’s ‚ a skin care cream by P & G. This is a problem case which a perfect solution. The main problems appeared in this case are: * Oil of Olay was considered as old fashioned and no longer relevant. * Sales were decreased to a large extent. * Customer base were diminishing every year. * Market share was decreased. LIST ANY OUTSIDE CONCEPTS THAT CAN BE APPLIED The main concept which can be applied from outside to this case is “ Marketing Myopia ”.

    Premium Marketing Procter & Gamble Strategic management

    • 755 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    CONTENT 1.0 OVERVIEW 2.0 MARKET SITUATION 3.0 OPPORTUNITY ON THE INDUSTRY 4.0 COMPETITORS AND MARKETING OBJECTIVES 5.0 MARKETING PLAN 6.0 NEW PRODUCT OR SERVICE IDEA AND FUTURE MARKETING STRATEGY 7.0 REFERENCE 8.0 COURSEWORK 1.0 OVERVIEW For a brand firmly associated with feminine beauty‚ Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff‚ as a glycerine-based rehydration treatment for Royal

    Premium Procter & Gamble Marketing Product management

    • 3175 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    olay ad

    • 1499 Words
    • 4 Pages

    older‚ their skin starts to become soft‚ flabby‚ wrinkly‚ saggy and dull. Knowing this‚ cosmetic companies want to find more and more of cosmetics for their customers. Olay is one of those companies. "Your skin is not getting older. It is just tired" (Olay ad). Olay’s maxim. With that maxim‚ Olay introduced their new product is Olay Regenerist to help fight against the anti-aging‚ help improve facial muscle and help women confident when they go out. Women‚ want to have good skin and look nicely in

    Premium Skin

    • 1499 Words
    • 4 Pages
    Better Essays
  • Good Essays

    important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process

    Premium Marketing

    • 334 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Marketing

    • 1240 Words
    • 5 Pages

    Introduction to Marketing Written Report SK-II Segmentation‚ Targeting & Positioning in Hong Kong Group Members: (Group 2) Chan Yuk Fung‚ Nichole Ho Wai Ki‚ Vivian Kwan Tsz Kwan‚ Sita Ng Chun Ting‚ Jacky Yuen Ka Wai Date of Submission: 18 Apr 2012 Content 1) Introduction of SK-II P.3 2) Segmentation for SK-II customers P.3-4 3) Analysis of SK-II Segmentation P.4 4) How SK-II target their customers P.4-5

    Premium Procter & Gamble Hong Kong Brand management

    • 1240 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Marketing Is Marketing

    • 2303 Words
    • 10 Pages

    Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark

    Premium Marketing

    • 2303 Words
    • 10 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50