The Old Rules of Marketing * Marketing simply meant advertising (and branding). * Advertising needed to appeal to the masses. * Advertising relied on interrupting people to get them to pay attention to a message. * Advertising was one-way: company-to-consumer. * Advertising was exclusively about selling products. * Advertising was based on campaigns that had a limited life. * Creativity was deemed the most important component to advertising. * It was more important
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Teaching an Old Dog New Tricks; Adult Learners in Modern Academia Before the turn of the 20th century there was only one model of teaching utilized in public school systems. This was known as pedagogy and it was used universally. Unfortunately (or fortunately) an adult learner brings different attributes and skill sets to the table‚ which are not well suited to this educational model. Andragogy was the name given to a revolutionary new educational model
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My upbringing and experiences in life have shaped me and made me who I am today. I am defined by my troubles in the past‚ my family‚ my education‚ my goals‚ and money. A lot of things have happened in my life that put me where I am today. I have been through an abusive family‚ exposed to inappropriate things‚ had run-ins with the law‚ and experienced a lot of things in my life. There are so many interesting stories in my life such as the time I was taken from my parents because of abuse and how
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CUSTOMER RELATIONSHIP MANAGEMENT – ‘AN OLD WINE IN ANEW BOTTLE’ INTRODUCTION: Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. Customers have variety to choose from‚ more knowledge about the companies and
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The collision of the New and Old World brought with it many consequences‚ whether they be favorable or disastrous. Notably‚ the exchange of flora and fauna between continents was beneficial to everyone. The Europeans introduced the Natives to horses‚ cows‚ and pigs; The horses quickly spread through the North American mainland and were adopted by the Apaches‚ Sioux‚ and Blackfeet Indian tribes. Likewise‚ the Europeans first saw exotic animals‚ such as rattlesnakes and iguanas. They also revolutionized
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When Old Technologies Were New Carolyn Marvin Ch 2: community and class order p62 two narratives: electric promise vs electric threat ’electrician’s: the IT professionals of the 90s hype: Telephones make life easier and better. electricity as transformative agent of social possibility electricity: a natural force under control p64 electrical communication makes interaction ‘strange’ p68 protected areas of family life...secrets laid open... listening in on secrets (via switchboard..) boundaries
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Imagine being thirteen years old‚ living “the dream” and enjoying your life until your father says‚ “pack up we are moving to a different country.” Any person would be in shock after hearing someone say that to them against their will‚ let alone a teenage girl. Gloria Aguilar was told this by her father in the year 1962 that she would be moving to the United States of America from Jalisco‚ Mexico. She was living a very luxurious‚ middle class lifestyle with all her family. She had lots of friends
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Immigration is a very concerning and controversial issue here in the United States. There are many individuals who are in favor of it and many who are not‚ for several different reasons. I think however that immigration should be strictly monitored for the reason of the events that we have recently experience over the last eleven years‚ beginning with the World Trade Center tragedy. I believe that individuals should have a right to immigrate if they so choose however I think that it should be for
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Lets Get it on Marvin Gaye vs Juelz Santana Marvin Gaye and Juelz Santana took the phrase “lets get it on “to reach two different audiences. Musicians often use metaphors or sayings when they are trying to get a point across. Depending on how we use them‚ the message we are trying to deliver can be straight forward or indirect. Sometimes a phrase can have several meanings. For instance the phrase “lets get it on “ what are we trying to say‚ are we challenging an opponent‚ accepting an opponents
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being an immigrant isn’t an easy thing. Especially now in the United States where immigration is seen as a problem with our new president. Our president has made decisions against immigration solely because of stereotypes that have been around for centuries. A great film that replicates the first sign of U.S. immigration and it’s first stereotypes in the late 1800s is Gangs of New York (2002). This movie takes place in New York where at this time there was a huge flow of a variety of Immigrants that
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