San Miguel Beer Brand Discussion Paper Christian R. Ballinas BSEntrep-3A-Marketing March 28‚ 2015 Table of Contents Executive Summary Company Name: San Miguel Corporation OUR MISSION: We put life in every occasion. OUR VISION: GINEBRA SAN MIGUEL‚ INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired
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Chapters 1 and 2: Beer in Mesopotamia 1. How did beer lead to the development of cities in Mesopotamia and Egypt? People went from foraging and hunting while living in villages‚ to agriculture which lead to the surplus of grain which lead to beer. Having the surplus of grain allowed for some people to specialize in other professions because not everyone was needed to produce food. Having multiple professions contributes to the development of cities. One of the developed professions was priest
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Purpose The purpose of this experiment is to apply Beer’s Law by analyzing samples provided by Q laboratory to determine their absorbance and prepare a Beer’s law plot. Molarity of these samples was also calculated to determine concentration and percent error rate. Students also analyzed the concentration of blue dye #1 to determine the concentration of blue dye #1 in a commercial blue dye drink. Procedure Exercise #1 Step #1: Convert %T (Table 1) to absorbance and prepare a Beer’s law plot
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lives of both royalty and commoner they powered the nation. Beer in Mesopotamia 1 Beer might have influenced the the transition of a Paleolithic society to a Neolithic society because beer slowly became very important in the everyday life. Beer was a substantial source of nutrition and was often used daily during religious ceremonies‚ social gatherings‚ and was an early source of trade for goods and services. It was soon realized beer could not be easily cultivated
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1) What do you think have been the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932 to 2008? What should be the appropriate marketing communications and advertising objectives from 2008 onwards? Why? Marketing Communications is the promotion part of the 4Ps (Price‚ Product‚ Promotion and Place) in the marketing mix. It comprises messages and related media used to communicate with a market. In a recent context‚ marketing communications programs
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Suppose that demand is given by P = 600 − Q and marginal cost equals 20. Firms are Cournot competitors and play a supergame. The collusive agreement being considered is for each to produce one-fourth of the monopoly output (there are 4 firms in this industry). What is the critical discount factor to sustain collusion using grim punishment strategies if detection of deviation requires three periods? Problem 3: Suppose that demand is given by P = 600 − Q and marginal cost equals 20. Firms are Bertrand
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MOUNTAIN MAN BREWING CASE WRITE-UP Problem Statement: Mountain Man Brewing (MMB) has been successful with only one beer‚ Mountain Man Lager‚ but consumption has decreased. The decrease in sales for this beer has caused a decrease in profits‚ since it is their only product. Mountain Man needs to consider a change in their positioning strategy to increase sales and profits to keep the business successful. Alternative #1: Create‚ promote and sell Mountain Man Lager Light Pros: It gives
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Beer‚ White‚ and Red In the satiric essay‚ Red‚ White‚ and Beer‚ by‚ a humorist author‚ Dave Barry‚ an issue that is addressed is patriotism and how it relates with commercials. Barry explains that‚ “[...] if you want to talk about real patriotism‚ of course‚ you have to talk about beer commercials” (519). This example is the main target Barry is going for; criticisms for the American culture. He approaches the topic through the use of his tone‚ metaphors‚ and a personal narration. Throughout
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THE CONTINUOUS BREWING OF BEER Beer is produced commercially by the controlled fermentation of wort‚ a liquid rich in sugars‚ nitrogenous compounds‚ sulphur compounds and trace elements extracted from malted barley. Fermentation is the process by which glucose is converted to ethanol and carbon dioxide and is expressed chemically as: C6H12O6 + 2PO43- + 2ADP → 2C2H5OH + 2CO2 + 2ATP Behind this simplified chemical reaction is a series of complex biochemical reactions. These reactions (known as the
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1. BUD - DRINKABILITY Target audience: The advertising is aimed at young or mid-aged male consumers. The two major characters are both young men‚ and they talked about beer-drinking occasions themed with young people‚ such as parties‚ golf course‚ and pubs for cowboys. Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion‚ hinting that the consumer motivations be affiliation‚ i.e.‚ friendly‚ sociable and wanting to fit in. Strategic message:
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