AN EVALUATION OF THE IMPACT OF MARKETING SEGMENTATION ON INCREASING MARKET SHARE IN THE AUTOMOBILE INDUSTRY BY ALAGBO LATEEF OLUFEMI EAA090671 A PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA). TO THE DEPARTMENT OF MANAGEMENT SCIENCE‚ FACULTY OF ENGINEERING AND TECHNOLOGY‚ LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY‚ OGBOMOSHO‚ NIGERIA.
Premium Marketing
History Of Motorcycles And The Automobile Industries Marketing Essay Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector‚ it has been recognized as one of the drivers of economic growth. During the last decade‚ well directed efforts have been made to provide a new look to the automobile policy for realizing the sector’s full potential for the economy. Steps like abolition of licensing‚ removal of quantitative
Premium Motorcycle Honda
MAJOR PLAYERS 16 National AluminiumCompany (NALCO) 16 HINDALCO Industries 16 Sterlite Industries 17 INDUSTRY CONCENTRATION 19 Aluminium concentration 20 Extrusion concentration 21 Foils concentration 22 Wire Rod concentration 23 PRODUCTION CAPACITY 24 SECTOR CONSUMPTION 25 MARKET STRUCTURE 28 Graphs 30 In the short run 30 In the long run 31 GLOBAL INDUSTRY 32 PERFORMANCE 36 Recession 36 Global demand falling 36
Premium Aluminium
THE INDIAN FOOD INDUSTRY India is the world’s second largest producer of food next to China‚ and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies‚ skills and equipment‚ especially in areas of Canning‚ Dairy and Food Processing‚ Specialty Processing‚ Packaging‚ Frozen Food/Refrigeration and Thermo Processing
Premium Food industry Food processing Food
The Indian Carpet Industry -------------------------------------------------------------------------------- The Indian Carpet Industry India‚ like many other countries‚ has always used wool as the basic material of the carpet. Other materials commonly used are silk and cotton. Silk carpets are particularly high quality pieces. In the beginning of the carpet making century‚ only natural dyes were used to color the wool. Madder‚ as well as other wild vegetables‚ was the most important
Premium Mughal Empire Pakistan Agra
implications of the Global Media Oligopoly such as subjectivity and a decrease in infant media companies. Global media oligopoly refers to the market for media services has become dominated by a few giants that have established powerful distribution and production networks (Schiller‚ 1999). A major implication of Global Media Oligopoly is Subjectivity which can be defined as a biased or an opinionated view. Global Media Oligopolies controls majority of the audience within a market and if they decide that
Free Mass media Journalism Journalist
Are Chinese products a threat to INDIAN Industries 1) Are Japanese products a threat to US industries? Are Eastern EU products a threat to Western EU industries? 2) Is the Chinese Auto industries a threat to India? Dont know. Is the Chinese Food Product better than India? Dont think so. Is the Chinese Manga Books better than India? Dont think so. Is the Chinese textile industries a threat to India? Yes. Is the Indian software industries a threat to China? Yes. 3) As a wide range of cheap Chinese
Premium Automotive industry by country Automobile industry in India China
The threats to the automotive industry in Australia are very concerning to the prosperity of its workers and the companies who have chosen to do business there. First‚ the lax tariff laws on imported vehicles make Australia a target market for most automakers. The business environment has become extremely competitive as a result of the competition from over 65 auto brands. The market becomes very diluted because of the amount of choices available to consumers. To make matters worse‚ the last
Premium Automotive industry General Motors Automobile
BEER INDUSTRY CASE STUDY INTRODUCTION Beer industry is one of the oldest industries particular in EU as it is one of the biggest beer consumption markets. This industry has seen fluctuation of the demand and consumption of the beer over the last quarter of 20th century due to many factors. This analysis will look in to those factors by taking into account the case given and will analyze the general reasons‚ growth and effects of the industry keeping in mind the macro-environment and its main component
Premium Beer Brewing Brewery
information about the Australian beer industry and in particular Foster’s Group Limited‚ with reference to a newspaper article named ‘No Thirst for Foster’s’. Methods of analysis included facts and figures collected from the newspaper article and other research done on the topic. Findings from the research‚ coupled with economic theory have given a analytic view of the beer industry. Results from the research show that the Australian beer industry is an oligopoly with possible significant changes to
Premium Beer Marketing Brewing