MKTG 680-01: International Marketing‚ Spring 2006 Exam 2 Review Questions • • • Note: These questions are illustrative. In addition to studying this set‚ you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes
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The poem "Wild Geese" by Mary Oliver (pg 40) immediately grabbed my attention after reading the first line: You do not have to be good. It’s effective how the first word is “you‚” because it really feels like the author is speaking directly to the reader. The message that Oliver tries to get across is that we have to let the soft animal of our body love what it loves to love. In other words‚ we must not worry so much about society’s approval‚ but rather focus more on ourselves and taking advantage
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Why did Jamie Oliver begin the “Ministry of Food”? (150 words) The original Ministry of Food was set up by the British Government in England during the Second World War. It was about creating a network of food advisors and cooking teachers to educate the public on food and nutrition at a time when there was limited food available to feed England and where rationing was part of life. It was a way to educate people at time of crisis. In Australia it was introduced in 1942 and this is when wartime
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applications used by The Tea collection. • website for shopping online • design software • Geo-mapping to see where the market is not over saturated with children’s clothing • A back end tool for retailers to be place orders over the internet • Software that was created for the company is a tool bag in for retailers to make it easier for the ordering processing for the internet users. 2. How does the Geo-mapping software help the company grow? Explain how sales reps use the results of the Geo-mapping
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Mystic Monk Coffee 1. Has father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? Mystic Monk Coffee? What is the mission of the monks? 2. Does it appear the Father Daniel Mary has set definite objective and performance targets for achieving that vision? 3. What is father prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk
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job in a consulting firm named McKinsey & Co he was specialized in industrial sourcing and commodities trading. There he discovered that it was really difficult for companies to “identify truly high quality suppliers while also established fair market price”. Then‚ Meakem moved to fortune 500 company as manager of the corporate Business department group. There he experienced the concept of negotiation by “silent auctions”: All the suppliers for a same product gathered together in an Hotel Ball
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background of this case is presented at a grocery store called Red Spot Markets that is primarily focused on the immediate situation of how Mr. Fosdick should respond to his employee Bigelow. Mr. Fosdick should not take the sandwich‚ he should tell all employees the free lunch program is over with and that this constitutes as theft. Within this case this will tell the reader the immediate advice and steps Mr. Fosdick should take in his position at Red Spot Markets. Red Spot markets should eliminate
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Themes in "Oliver Twist" reflect these evils. With the rise in the level of poverty‚ poor houses run by parishes sprung up all over England to give relief to the poor. However‚ the conditions prevailing in the work houses were dismal and the management were insensitive to the feelings of the inmates. Instead of alleviating the sufferings of the paupers‚ they abused their rights as individuals and caused the poor further misery. The theme of the struggle of the unfortunate‚ in general and Oliver in particular
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this case‚ the trust given was not taken seriously and Henry used the company resources for personal things. What factors does Jasper need to consider when deciding on his course of action? It is difficult to predict what results would be obtained by the any of the choices Jasper made (environmental uncertainty)‚ but I think the first step is to think how important Henry is to the company‚ how willing Jasper is to start looking for someone to replace him and train him‚ etc. (labor market). He
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capital will be somewhat higher. The real interest rate is estimated to be 2 percent‚ and a long-run inflation premium is estimated at 3 percent. The interest rate on long-term government bonds is 7 percent. A default-risk premium on longterm debt is estimated at 6 percent; plus Castillo Products is expecting to have to pay a liquidity premium of 3 percent due to the illiquidity associated with its long-term debt. The market risk premium on large-firm common stocks over the rate on long-term government
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