Group memebers:- 1) Hadi Abbas 12881 2) Zara Shahid 14586 3) Jalil Afridi 12147 4) Syed Irfan ullah 13060 5) Saadia Iqbal 6) Asma Zehra 14569 7) Shabbar Virani Company Profile Engro Corporation Limited (formerly known as .Engro Chemical Pakistan Limited.) is one of the largest industrial corporations in Pakistan operating in various sectors including Fertilizer‚ Foods‚ Energy‚ Chemicals and Business Automation Solutions. It is a public limited company and is listed
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Strategic Marketing Project Report On NESTLE MILKPAK Submitted To: Mr. Jawad Saleem Submitted By: Naveed Ahmed 071191 Rehman Baig 071172 Tariq Waseem 071194 Mazhar Cheema 063171 Hamza Ahmed 083606 Table of Contents Executive Summary 4 NESTLE 5 HISTORY OF NESTLE 5 COMPANY VISION 5 COMPANY MISSION 5 PRODUCTS 6 NESTLE IN PAKISTAN 6 NESTLE MILKPAK 6 COMPETITORS 7 Competitive Advantage 7 Demographics of Pakistan 8 Pakistan Milk Market/Industrial Analysis 9 MILK Flow Channels
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STRATEGIC MANAGEMENT ANALYSIS OF Submitted to: Murtaza Sunelwala Executive Summary The repot at hand provides useful insight about Engro Pakistan Ltd‚ a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan. Established in 2005‚ a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched –Olper’s Cream
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Table of Contents Table of Contents 1 Executive Summary 3 Introduction to Rural Market of Pakistan 4 Rural Market Analysis 5 Demographic Trends 6 1. Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity‚ Gas‚ and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12 b. Quality: 12 c. Brand Image: 12 d. Benefits
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Group: Saiba Ali khan 19 M.Imran 44 Nimra 48 Case study on Haleeb food limited: Introduction: HFL is now one of the fastest growing packaged food companies in Pakistan with an annual turnover of Rs. 9.2 Billion (F2006). It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance‚ it has achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%. HFL has a very strong
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[pic] PREFACE Marketing plan is conventional part of Bachelor of Business Administration‚ requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically‚ which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy‚ management‚ marketing and other subjects practically. Another purpose of this activity is to introduce
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Engro Foods Executive Summary The repot at hand provides useful insight about Engro Pakistan Ltd‚ a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan. Established in 2005‚ a100% owned subsidiary– First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched–Olper’s Cream‚ OLwell– High Calcium Low Fat Milk (Premium Brand)
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as well as people had developed more broader sense of thinking that‚ which product is less cheaper‚ which product can fulfill our needs. For example taking the example of milk products. In Pakistan‚ there are more than 10 products such as Nestle‚ Olpers‚ Haleeb‚ Nurpur etc. This wide range of products creates confusion for the consumer that which product is the best. Therefore‚ through advertisement sellers motivate the consumer to buy their product. Therefore‚ there are three types of needs‚ which
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1. Group Membersi. Sami ur Rahman (Group leader) 52ii. Haider Khan 72iii. Rameez16iv. Kalsoom 42 2. Table of contentsIntroductionCompany brandsMission and vision statement4P’sSWOT AnalysisCustomer driven strategiesBCG MatrixConclusion and Recomondation 3. INTRODUCTION Founded in 1867 in switzerland by Henri Nestle’s(pharmasist) Developed a food for babies (save the child life’s) In 1950 Nestle’s merged with Anglo-swiss condensedmilk company‚ which was opreating inUS‚Bartain‚Germany &
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Marketing Strategy Engro Foods are using different strategies at the same time to gain market share and to create sound image of the products and company in the minds of the customers. The company is adopting flowing strategies. Market Penetration (Olper
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