National University of Singapore MT 5001 IP Management Group Report: MP3 Case Study Submitted by: Names Ng Hui Ming Lee Teck Joo Chut Zhen Biao Lim Ching Wu Leslie Tan Sung Chyn Matriculation No. HT062933R HT063163R HT063191M HT063039Y HT062932E Contribution to Report 20% 20% 20% 20% 20% MT 5001 IP Management Group Report: MP3 Case Study Table of Contents 1 2 3 Executive Summary ........................................................................................................
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635-9525MINISTRY OF COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5
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Phonebloks Asta Tamosaityte Raluca Emanuela Hirbu Oliver Fracke Möllnitz Table of Content 1. Introduction 2. Company background 3. Concept 4. Problem area 5. Problem formulation 6. Mission‚ Vision‚ Values and Goals 7. Selling prepositions 7.1. USP 7.2. ESP 8. Target group 8.1. Questionnaire 8.2. Target group 9. Marketing Mix 9.1. The four P’s 9.2. PEST analysis 10. Market research 10.1. Mobile subscribers worldwide 10.2. Top mobile markets: The 100
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Organization http://org.sagepub.com/ CSR as aspirational talk Lars Thøger Christensen‚ Mette Morsing and Ole Thyssen Organization 2013 20: 372 DOI: 10.1177/1350508413478310 The online version of this article can be found at: http://org.sagepub.com/content/20/3/372 Published by: http://www.sagepublications.com Additional services and information for Organization can be found at: Email Alerts: http://org.sagepub.com/cgi/alerts Subscriptions: http://org.sagepub.com/subscriptions Reprints: http://www
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Reading Sections Foreword Introduction 1. A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2. THIS MUST BE THE PLACE Product Placement‚ American Idol ‚ and Ford’s Multimillion-Dollar Mistake 3. I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4. I CAN’T SEE CLEARLY NOW Subliminal Messaging‚ Alive and Well 5. DO YOU BELIEVE IN MAGIC? Ritual‚ Superstition‚ and Why We Buy 6. I SAY A LITTLE PRAYER Faith‚ Religion‚ and Brands 7. WHY DID I CHOOSE
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Stefan Stremersch & Walter Van Dyck Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field Although marketing scholars often seek to contribute new knowledge that is applicable across industries‚ some industries have unique characteristics that require industry-specific knowledge development. The authors argue that this requirement applies to the life sciences industry‚ defined as companies in pharmaceuticals‚ biotechnology‚ and therapeutic medical devices. Marketers
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Music may be defined romantically as `the food of love ’ (Shakespeare) or more prosaically as `sound with particular characteristics ’ (Wikipedia)‚ but it is undeniably a `vibrant artform ’ (Arts Council England) and one which touches more people‚ in more ways‚ than any other art form. In commercial terms‚ music certainly generates a higher market value than the other arts‚ although a comprehensive market size for music in all its manifestations is impossible to calculate. Key Note has put a value
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Instructor’s Manual Exploring Strategy Ninth edition Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle For further instructor material please visit: www.pearsoned.co.uk/mystrategylab ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) Pearson Education Limited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies
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With the same wicked humor and delicious charm that have won her millions of devoted fans‚ Sophie Kinsella‚ author of the #1 New York Times bestseller Shopaholic & Baby‚ returns with an irresistible new novel and a fresh new heroine who finds herself in a lifechanging and utterly hilarious predicament… When twenty-eight-year-old Lexi Smart wakes up in a London hospital‚ she’s in for a big surprise. Her teeth are perfect. Her body is toned. Her handbag is Vuitton. Having survived a car accident –
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"I AM ZLATAN" By Zlatan Ibrahimovic as told to David Lagercrantz --------------------------------------------------------------------------- This book is dedicated to my family and friends‚ to those who have stood by my side‚ on good days and bad. I also want to dedicate it to all the kids out there‚ those who feel different and don ’t fit in. Those who are seen for the wrong reasons. It ’s OK to be different. Continue being yourself. It worked out for me. ---------------------------------------------------------------------------
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