case has been designed to be taught in 75 minutes and is expected to require about two hours of outside preparation. CASE SYNOPSIS This case describes the situation faced by easyCar.com at the start of 2003. EasyCar is the low priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of [pounds sterling] 100 million and profits of 10 million [pounds
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PROPOSAL TO IMPLEMENT A CUSTOMER REWARDS PROGRAM THROUGH EXPRESS MART PLUS CARD Abstract Due to the increase in competition in the Retail Industry‚ we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves
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retained by hotels‚ high quality of service‚ hotel brand and honor‚ and revenue can be guaranteed to a large extent. As a result‚ employee loyalty is one of the core competitiveness of hotel‚ largely influencing and determining the further development. Also‚ employee loyalty is one of the indicators of the performance Human Resource Management in a hotel. Employee loyalty is expressed by the behaviors and attitudes that are showed by hotel employees (Ineson & Berechet‚ 2011). With increasingly severe
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found. Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9 Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research
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INTRODUCTION: The subject of car finance comprises the different financial products which allows someone to acquire a car with any arrangement other than a single lump payment. The provision of car finance by a third party supplier allows the acquirer to provide for and raise the funds to compensate the initial owner‚ either a dealer or manufacturer. For Business sector finance: Car finance is required by both private individuals and businesses. All types of finance products are available to either
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It is one of the largest car manufacturers in the world and its headquarters are speeded through out the United States. GM is known as the sale leader from 77 years till now‚ and it sells and services under the brand names of Buick‚ Cadillac‚ Chrysler‚ GMC‚ Chevrolet‚ Vauxhall‚ Daewoo Holden‚ Opel‚ and Former GM automotive brands include Oakland‚ Oldsmobile‚ Pontiac‚ Hummer‚ Saab‚ and Saturn. GM operates in 157 countries and employee 202‚000 employees. It also produces cars and trucks in over 31 countries
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Essay 1 (Loyalty) Loyalty is defined as the state or quality of being loyal; faithfulness to commitments or obligations. A story that defines loyalty to me is a well-known statue in Edinburgh of Greyfriars Bobby‚ a Skye terrier who captured the hearts of the British public in the late 19th century when the dog maintained laying over the grave of his master for fourteen years. The dog stayed loyal to his owner for fourteen years even when his owner was not able to reciprocate the loyalty in return
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Loyalty in Relationships Loyalty is an absolute requirement in a strong relationship. If there is no trust in a relationship‚ then there is no loyalty. I decided to interview my best friend‚ Jacqueline Anderson‚ on what loyalty is in a friendship in her opinion‚ and if she has ever been disloyal. Earning loyalty is difficult because it requires vulnerability and trust‚ but it is an important aspect of a friendship. Loyalty is a commitment to a person‚ place‚ or thing. It is crucial for a relationship
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Loyalty. The word itself brings to mind heroes and knights in shining armor who fight out of loyalty for others‚ like kings or commanders. However‚ in the novel‚ The Outsiders‚ by S.E. Hinton‚ loyalty comes in a different form. In a town of greasers and Socs‚ poor hoodlums and privileged rich kids‚ the loyalty of the different groups is tested in struggles between right and wrong as discriminatory attacks on greasers lead up to the murder of a popular Soc. The conflict between the groups was always
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THE CAR SALESMAN It’s hot‚ Too damn hot to be in this cheep suit‚ he thinks to himself as he leans against the large glass window‚ pulling out another Marlboro Red. Its Saturday‚ a day that usually means a lot of potential buyers. But in Charleston‚ SC‚ in mid July‚ it just means the hottest day of the year. Adam puts the smoke between his lips and looks through the window inside the dealership at the brand new Camaro. Wishing he could afford one he thinks about the engagement ring hidden under
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