"Enterprise Rent-A-Car" Case Recap and key facts: Promotion is the primary motivator for employees at Enterprise. Promotion depends on individual and branch-level factors. Employees compete for bonuses. Promotions on a branch-basis depends on scores based on the ESQi (Enterprise Service Quality Index). Relates to goal commitment and task strategies. Problem Statement: Is it fair to base promotions and transfers for employees on the Enterprise Service Quality Index (ESQi)? Components of the Problem:
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Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability of the car rental industry‚ and how the
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WRITTEN ANALYSIS OF CASE Olympic Rent-A-Car US: Customer Loyalty Battles Company: The case talks about Olympic Rent-A-Car the 4th biggest car rentals company‚ having 7% market share in USA. It has a very reactive type of strategy in terms of always following Hertz in pricing slightly lower than it and placing operations around it as well. The company had a flagship loyalty program called Medalist Rewards program which was also inspired by other competitors in the industry. The program was managed
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of people‚ chances of distortion in middle is so high‚ it’s a time taking method and also is likely to be ignored and not answered by customer. So‚ in addition to mail survey a provision for instant feedback from customer at the time of return of car should be made as it will help to overcome all the above mentioned shortcomings. If possible email or telephonic conversation can also be used. What specific recommendations would you make to enterprise to improve the response rate and the timeliness
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Enterprise Rent-A-Car For a business it is very important to find the best location. Making that decision can help you to get more customers and operate efficiently and gaining profit. The largest car rental company in UK and they tried to keep their personal feel of a small business. Managers of branches are given the control and freedom to do what they want to their branches and see to the need for their local area and operate upon it. In that perspective the company set its own values and
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Management Control Systems Case: Olympic Car Wash The company and the bonus distribution The Olympic Car Wash Company is situated in Belgium and has 30 locations‚ each with a general manager. One of the locations is located in Aalst‚ which will base this assignment. The chief operating officer‚ Jacques Van Raemdonck‚ is also responsible for the performances of the locations as well as the distribution of the bonus pools‚ both being carried out after each quarter. The bonuses are exposed
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Management Principles and Practices 1 Case Study: Enterprise Rent-A-Car Management principles and practices 1 Case Study: Enterprise Rent-A-Car Question 1 G reat companies require effective managers and leaders to guarantee success. But what are the differences between management and leadership? The market is changing so rapidly that products and services that successfully met consumer tastes and needs a few years ago are obsolete today. Proactive leadership must constantly monitor environmental
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1. How has Enterprise Rent-A-Car(ERAC) defined its service differently than that of the typical national car rental company? (1) As the current CEO says”put customers first because if they are satisfied‚ they’ll come back. Then come the employees. By making sure they are happy‚ well informed‚ and part of a team atmosphere‚ they will provide the best service possible. If you put the customers and the employees first‚ the bottom line will happen.” (2) The second difference is that the company has
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Case Study - Enterprise Rent-A-Car 1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company? Basically‚ ERAC focuses on customers’ convenience. In order to support their convenience‚ ERAC has established a lot of its branches over the regions‚ which makes the company offer rental service within 15 minutes. In addition‚ it provides customers shuttle service to bring them at their homes‚ offices‚ or repair shops without fee. So‚
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The Times 100: Business case studies Recruitment and selection at Enterprise Rent-A-Car Teacher: Timmy Norris Author: Johnny Gat Date of submission: 4th of May Introduction Enterprise Rent-A-Car is a car rental company established in St. Louis‚ Missouri in 1957 by Jack C. Taylor. Its original name‚ “Executive Leasing Company”‚ was renamed to “Enterprise” in honor of the U.S.S. Enterprise aircraft carrier‚ which Taylor served on during World War II. In 2009‚ Enterprise
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