required format of a written presentation; and prepare and present a research report‚ which aims to develop knowledge in a relevant events-related area. The event I picked that to assess and plan my research on was Economic regeneration and the London Olympics 2012: A pre-event analysis. Economic impacts will either have positive impacts or negative impacts when involving events as a major factor of this is the economic influence of an activity or industry to the local economy. The success of an event
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“The Olympics remain the most compelling search for excellence that exists in sport‚ and maybe in life itself‚” Dawn Fraser‚ an Australian 4-time Olympic gold medalist‚ once said. Although the modern Games began in 1896‚ they were not the first Olympics ever. The original Olympics had victors dating back to 776 BC. The modern Olympics are the most important international athletic competition in the world. However‚ even the Olympics since the beginning of its modern era have changed greatly in many
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The Olympics versus the World Cup: A Marketing Perspective The main purpose of this paper is to examine the concepts of ambush marketing‚ buzz marketing and how companies can transition from regional to global brands. These three marketing approaches will be analyzed from the viewpoint of both the World Cup and Olympics. From this analysis‚ this paper will determine if these approaches are effective‚ which ones have the most risk‚ and how this risk can be managed. Finally‚ it will look at implications
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two years we have the Olympic Games‚ the games represent the uniting of athletes from all over the world to compete at the Olympics. However if you think about it‚ the Olympics have changed over time. The ancient Olympic Games were traditionally held as a religious event for the Greek God Zeus‚ but the modern Olympics are held for the world’s athletes to compete with each other. The Games have evolved in many ways in which I have learned and known. The beginning of the Olympics started with Zeus (the
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Case 1: Advertising‚ Public Relations‚ and the 2008 Beijing Olympics: The Assignment Overview: The Chinese government left nothing to chance in its quest to host the 2008 Olympic Games. After narrowly losing its 1993 hosting bid‚ the Chinese government hired several public relations (PR) firms and consultants‚ including U.S.-based Weber Shandwick and Bell Pottinger‚ a British firm. The investment in PR paid off: The International Olympics Committee named China as the host of the 2008 games. In addition
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is not a safe country to host the Olympics” and being the opposition team we strongly disagree with this statement. We believe the Russia is a safe country to host the Olympics. The key word being safe. By safe we mean that Russia is a well-protected country to host the Olympics. Team line: Our team line is ‘Trust the facts‚ not the Hype’ What each speaker will discuss: We would start out debate by talking about the Security of Russia for the Olympics. After that that our second speaker
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of London. The IOC (International Olympic Committee) awarded the city of London the right to stage the 2012 summer Olympics after fighting off fierce competition (Adam‚ 2005). The bid for the games has always had loud political undertones that were obvious during the bidding process. Some of the arguments raised included the benefits and negative effects hosting the games could bring. This paper examines the economic benefits and costs of hosting the Olympics. The net benefits are found to be positive
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never fully recov vered. Yet‚ as a if rising fro om the ashes‚‚ the Olympicc Park was beeginning to taake shape. In n three short years‚ y Londo on would pla ay host to th he 2012 Gamees and the Olympic Park would be itss crown jeweel (see Exhib bit 1 for a ma ap of London n and the locaation of the Olympic O Park k). And if all went accordiing to plan‚ the sporting venues‚ houssing‚ transporrtation links‚ and a parks built to supportt the Games would w serve to revitalize the t East Lond don communiity
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Jonas Söderlund‚ Svjetlana Pantic 723G18‚ Project Management 13/02/12 Seminar group 2: Carlos Felipe Centelles García Magí Desveus Duran Sami-Petteri Rajala Gaylord Vidal 2012 London Olympic Games Opening Ceremony Table of contents 1 Introduction: 2 1.1 Background 3 1.2 Aim of the report: 4 1.3 Methodology 4 2 Frame of references 5 2.1 What is a Project? 5 2.1.1 What is a project management? 5 2.1.2 What is an event project management
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To: Dr. Judson From: Jessica Feldman Date: March 3‚ 2013 Re: London 2012 Olympics Background In 2005‚ to the delight of millions of English citizens‚ London won the rights to the 2012 Summer Olympics. London had previously hosted the Olympic games in 1908 and 1948‚ while bidding on the 1992‚1996‚ and 100 games. In 2012 London had decided to stage the games in East London‚ a disadvantaged area that never fully recovered after being heavily bombed during World War II. Upon receiving this news
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