in many parts of the country as compared to Vodafone. Marketing is very vital part of every business. Thus‚ telecom industries too need better marketing strategies in order to attract more and more customers. Vodafone with its innovative marketing strategies has been able to win millions of new customers. The most common example of this is the use of “legendary zoo zoos “in commercials. On the other hand airtel relies on its old marketing strategies like endorsing its company services by the use
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Topic: analysis of economic indicators of oman INTRODUCTION Oman‚ officially called the Sultanate of Oman is an Arab state in southwest Asia on the southeast coast of the Arabian Peninsula. It is bordered by the United Arab Emirates (UAE) to the northwest‚ Saudi Arabia to the west and Yemen to the southwest. The coast is formed by the Arabian Sea on the southeast and the Gulf of Oman on the northeast. Oman is an absolute monarchy in which the Sultan of Oman‚ named Sultan Saeed bin Qaboos‚ exercises
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Doing business in OMAN UK Trade & Investment Doing business in Oman Are you a member of a UK company wishing to export overseas? Interested in entering or expanding your activity in the Oman market? Then this guide is for you! The main objective of this Doing Business Guide is to provide you with basic knowledge about Oman; an overview of its economy‚ business culture‚ potential opportunities and an introduction to other relevant issues. Novice exporters‚ in particular will find it
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Stakeholders Carrefour Group Employees as stakeholders: Carrefour is planning to become distinction from others in terms of human resources management and social responsibility in all the countries where it operates. Attracting‚ training‚ supporting and retaining loyalty while remaining open to people from a diverse range of backgrounds. The group do its best to ensure that all employees fulfill their potential and perform to the best of their abilities. Carrefour recruits 90% of its
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Globalization‚ which is “The trend toward that increases connectedness across international borders‚” as Frisch‚ M. (2002‚ P.2) claims‚ is one of these features. It effects negatively on the social‚ economic and politic sides in Oman. To start with‚ the social side in Oman is affected negatively by the globalization. While communicating with people from all over the world‚ Omani people lose their identities. For instance‚ they change their customs and behaviours by imitating people from different
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FIVE EMPLOYMENT LAWS IN OMAN Issued in accordance with the Sultan ’s Decree no. 35/2003 Oman is extremely peaceful in labour relations. The Omani Employment / Labour Law cover both private and public sector employers and employees. The permission to employ expatriates is given by the Ministry of Manpower‚ upon the employer’s request. The request should clearly specify the designation and the qualifications of the expat and the medical fitness of the employee. (RSM International‚ 2011) 1) Basic
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33-35 Bangunan Systematic‚ Jln Hang Lekiu‚ 50100 KL SEGi College Kuala Lumpur (SCKL) PRINCIPLE OF MARKETING EXECUTIVE SUMMARY There are 4 marketing mix for Air Asia such as product‚ price‚ place and promotion. Air Asia should improve their service to satisfy their customer. ASSIGNMENT ALLOCATION OF MARKS NO. DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR THE ASSESSMENT OF THE ASSIGNMENT WEIGHTINGS MARKS ALLOTTED BY LECTURER 1. Relevance of content to assignment-Executive
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Case Analysis: Air France Internet Marketing Rohit Kwatra Class of 2010‚ IIM Calcutta. Case Problem Revenues from online ticket sales continue to grow The company is pursuing an international growth strategy and looking to increase its share in the very competitive U.S. air travel market Targeting to increase company’s net revenues gained through online advertising as well as ROA Translates technically‚ into being more efficient at driving visitors to the web sites and converting
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Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
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AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
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