1 TOPIC: Air Namibia UNIT NAME: MARKETING STRATEGY UNIT CODE: MKW3440 LECTURER: Dr. H.B. Klopper TUTOR: Diana WORD COUNT: 2731 Words ASSIGNMENT BY: Lekgotla Ntshole 2 Table of Contents Executive Summary........................................................................................................................3 1. In-Depth Evaluation of Strategic Objectives & Strategic Fit....................................................4 2. Industry Review‚ Competitor Analysis & Profiling
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around‚ producing a profit in 2002. AirAsia’s CEO Tony Fernandes subsequently unveiled a five-year
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1‚ and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia
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Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had
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Sealed Air Corporation’s Leveraged Recapitalization 1) Was it a good idea to undertake a leveraged recapitalization in the context of its changing environment? Sealed Air had traditionally neglected manufacturing in favour of marketing‚ they were able to do this because of a lack of competition‚ however mid-1980s increased competition and expiring patents on products. Sealed Air reacted to this increasing competition by introducing the WCM-World Class Manufacturing program which promoted manufacturing
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Sealed Air Corporation’s best interest to introduce an uncoated bubble product in the packaging market. The company was built on pioneering and innovation‚ therefore replicating a competitor’s existing product runs contrary to the firm’s philosophy. Financially‚ the opportunity is small relative to global packaging sales‚ and the contribution margin in the uncoated product line will put pressure on the company-wide gross margin. Sealed Air Corporation With its product‚ AirCap‚ Sealed Air has positioned
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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low returns‚ bankruptcies and ever-fluctuating demand. Air France has been preventing the situation by developed strategies such as a progressive operating lease‚ short- or medium term lease of substantial part of fleets to reduce capacity and cost. Since 2006‚ the traffic of air travel has been growing rapidly‚ which created a competitive landscape in the airline industry and also the emergence of e-commerce as a direct to consumer sales. Air France took those opportunities by providing online services
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Strategic Management Ryanair has grown to be the leading European low cost airline (Figure 1) since its foundation in 1985. This essay analyses a Ryanair case study (Durham University Business School case study) and seeks to assess Ryanair’s competitive strategy‚ success factors‚ distinctive capabilities
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