OMEGA PAW INC. COMM 1006E-02 November 30‚ 2012 Executive Summary Omega Paw Inc. (Omega) has been in the business of selling the “Self-Cleaning Litter Box” since August 1995. The company has reached a sales level of $1 million for one year. Michael Ebert‚ the president of Omega‚ wants to expand the current market and boosts sales to grow the business quickly. However‚ how to expand marketing initiatives and which channels of distribution should be used to
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Marketing Management-MKT 4210 Omega Paw Case February 10‚ 2011 Executive Summary Omega Paw is a corporation‚ which the owner/inventor‚ Michael Ebert‚ sells the “Self Cleaning Litter Box.” Michael aspires to reach goals of future sales of $1.7 million by December 1996‚ $3 million by December 1997‚ and $5.7 million by December 1998. With the cat population continuously rising as well as his product being the first to be introduced in the United States‚ these goals are not farfetched.
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Case Analysis Executive Summary: As the population of cats in North America increases‚ so does the ownership of them as pets. Omega Paw’s novel and unique litter box‚ self-cleaning with a closed top‚ has tapped into the market with customer satisfaction and positive reviews. The company looks forward to reflect this positivity with an increase in sales and profit levels. Introducing the product in grocery stores would result in weekly sales of $126‚000‚ highest among other alternatives. With direct
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BACKGROUND Omega Research is a rapidly growing research and consulting firm. They have a single main office located in Reston‚ VA and three small branch offices located in San Diego‚ CA‚ Salem‚ OR‚ and Kansas City‚ MO. Omega is not currently involved in e-commerce or business-tobusiness relationships. Two weeks ago‚ Omega experienced a significant loss of proprietary data (estimated value $550‚000.00) that was stored electronically in an Oracle database in their main office in Reston. The data
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Omega case study report This report is based on the case study of Omega. With external pressure‚ the company is now encountering internal problem‚ like high turnover and absenteeism rate. Personnel manager adopts attitude survey to analyses current situation. “Job attitudes and job performance are perhaps the two most central and enduring sets of constructs in individual-level organisational research” (David‚ Daniel and Philip‚ 2006:305). Organisations increasingly tend to use attitude survey
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1…Using the mechanistic and organic structure arguments develop in Chapter 2‚ compare and contrast the management styles at Acme and Omega. Acme’s managerial style consists of a mechanistic structure‚ while Omega’s managerial style is based on an organic structure. Acme’s vertical differentiation‚ which consists of four levels of control‚ constitutes the dispersion of authority between the organizational hierarchy levels and gears to give the organization more control over its projects and activities
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properties‚ more Omega-3 fatty acids‚ and Vitamin D.
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lower management and maybe eventually down to the employees. On the other hand‚ Omega takes a different approach when it comes to organizational design. The company is organic and the internal organization is characterized by “looser‚ free-flowing‚ and adaptive.” Rules and regulations are not written down and hierarchy of authority is not clear. The decision-making authority is decentralized. This can be seen at Omega through the departments contributing to the common tasks (when they were making
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WHAT FUTURE FOR RAIL IN THE TEN YEAR PLAN FOR TRANSPORT? Peter North Report to the All Party Parliamentary Rail Group November 2003 What future for Rail in the Ten Year Plan for Transport? Preface by All Party Parliamentary Rail Group The All Party Parliamentary Rail Group (APPRG) comprises over 300 parliamentarians from both Houses who are interested in rail issues. It meets regularly in Westminster and arranges visits both in the UK and abroad. Lawrie Quinn MP and Nick Hawkins MP are
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The Paradoxical Twins: Acme and Omega Electronics1 Part I In 1984 Copitronics of Cleveland‚ Ohio was purchased by Global Xerograph (GX)‚ a global manufacturer of copying machines. GX had no interest in the electronics components division of Copitronics. The two manufacturing plants that produced electronic components for copiers and other devices were sold. One plant‚ located in western Pennsylvania‚ was purchased by former Copitronics managers and renamed Acme Electronics. Most of the plant personnel
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