Omnitel Pronto Italia Case Analysis Introduction Omnitel is a telecom company based in Italy‚ which had purchased the GSM license on Dec 1994. In a country where mobile phones are considered as a status symbol‚ Omnitel focuses on providing superior customer service and therby reducing churn rates. The company has a marketshare of 4% and is capable of giving Telecom Italia Mobile (TIM)‚ the market leader‚ a close run for their money. The vision of Omnitel is to position cellular phone in a manner
Premium Mobile phone Marketing Economics
Omnitel Pronto Italia 1. What was Omnitel’s advantage when the service was launched in December 1995? Why did the launch not perform to expectations? Omnitel was the first private sector participant in Italian telecommunication market. The company paid $469 million in December 1994 for GSM license and launched its commercial service in December 1995 with network coverage of 40% of Italian territory. The company offered plans similar to its rival Telecom Italia Mobile (TIM)’s with the hopes that
Premium Marketing Customer service Mobile phone
OVERVIEW Omnitel entered the Italian telecommunication market in February 1995. Till then the Italian telecommunication market was dominated by Telecom Italia Mobile which had a monopoly in this market. The rst private company to enter the Italian telecommunication market was Omnitel. This was facilitated by the decision taken by the European Commision (EC) in 1993 that all member states should open their markets and guarantee competition in the telephony market by January 1998. Omnitel had to
Premium Management Project management Strategic management
Management Case Analysis: OMNITEL PRONTO ITALIA‚ SHOWING HOW CUSTOMER VALUE CAN BE CREATED Diagnosis: Telecom Italia Mobile (TIM) had a monopoly over the Italian Communications Market. It generated 97% of Italy‟s 7.5% market penetration‚ also until Omnitel‟s entrance into the market because of the lack of the competition‚ TIM didn‟t incur the huge marketing costs. TIM‟s marketing strategy was primarily directed towards the uppers echelons of Italian society. Omnitel entered the market in Feb
Premium Marketing Customer service Customer
Omnitel Pronto Italia Case Study Analysis Vineet Goyal‚ Phaniswar C‚ Sanmati Balaji‚ Ruchir Case: Omnitel Pronot Italia is a private cellular operator. Telecom Italia Mobile (TIM) is a state owned major with 97% of Italy’s 7.5% market penetration due to lack of competition‚ until Feb 1995 when Omnitel entered the market. Omnitel started commercial operations in December 1995 covering 40% of Italian territory. Omnitel bought a new concept of top class customer service to the Cellular Industry
Premium Customer service European Union Mobile phone
Omnitel Pronto Italia Case Analysis Does the logo remind you of something? Structure of the Case Analysis Industry Overview & Opportunity Identification Omnitel: Timeline & Strategy SWOT Analysis Understanding the Consumer Behavior Tariff Plan Analysis (TIM vs Omnitel‚ FreeTime Vs LIBERO) Recommendation/Conclusion Industry Overview Mobile Industry-Western EU 22.5 million customers in 1995 ; penetration of 5.06%( Industry in Infant stage) Post competition subscribers increased by 16
Premium Marketing Mobile phone Economics
to the inception of Porcini’s Pronto. Porcini’s Pronto key features include locations along interstate highway exits‚ while maintaining their food and service standards‚ although it will feature an abbreviated menu. Given the proper execution‚ this fast food and dine in chain concept can yield exponential growth and establish brand recognition in the long run. The owners are considering franchising‚ syndication‚ or remaining company operated at each Porcini’s Pronto; each method of expansion has
Premium Fast food Brand Quality of service
Executive Summary Omnitel Pronto Italia (Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM)‚ a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunications market. The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts‚ ultimately setting
Premium Management Education Psychology
Porcini’s Pronto: "Great Italian cuisine without the wait!" Porcini was opened in 1969 as a family-owned restaurant chain and its business was successful with 4% profit margin. Porcini’s was renowned with its attention to quality and price premium was relatively small compared to its quality and artful presentation. Porcini’s was able to maintain its high product and service quality mainly because it was a family-owned restaurant chain which gave considerable amount of control and of its safe
Premium Italian cuisine Pasta Italy
Pronto Pizza Revisited This time‚ Mr. Scapelli managed to eliminate the biases in the data through selecting the every 10th pizza delivery order and letting the customers inform their own pick-up times. The data is fine and appropriate for statistical use‚ and hence we can go through the statistical calculations. Statistical Efforts Using Excel‚ we found the standard deviation and mean of the sample data for the total delivery time‚ preparation time‚ waiting time and travel time. First
Premium Standard deviation Arithmetic mean Probability theory