Aim: Investigate the effect of different temperatures and chemicals including various pH levels‚ alcohol and detergent on the cell membrane structure as well as function. Hypothesis: Increasing the temperature and pH levels which the beetroot membrane cells are exposed to will increase the amount of dye that passes out of the membrane. Materials: Part A • Bunsen Burner‚ Tripod and a Wire Gauze • 250mL Beaker • A 100° thermometer • Matches • 10mL measuring cylinder • Sticky labels and a Pen
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SOAPS AND DETERGENTS _DISCUSSION_ The goal of this project was to make‚ and test four soaps‚ and two detergents. The purpose of making four different soaps and two detergents was needed in order to decide which one would be best for the environmental group to use in the future that would allow for the safest cleanup of an oil spill while not harming the animals or the environment in the process. It was necessary to test the impact of the four soaps and two detergents by analyzing their different
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning the new product into different segment from Unilever’s other products‚ OMO and Minerva. The economic upturn by Plano Real brought the higher purchasing power for consumers in the Brazil and this has made the detergent powder market grow at
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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low-income segment of the Brazilian market‚ Unilever should launch a new Detergent Powder brand at an affordable price‚ which could replace in the long-run Campeiro‚ its cheapest brand. However this strategy is not without any risks‚ since it can lead to the cannibalization of Minerva. With 81% of market shares in Brazil‚ Unilever is the leader of the Detergent Powder market. It owns three brands in Brazil: Omo‚ Minerva and Campeiro. Omo is the top brand of the portfolio and perceived as a high quality
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the consumer behavior is different in both the regions. Northeast Region: The importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit1. Attribute Importance‚ Brand Positioning‚ And Consumer Expectations in the North East Exhibit 1 Source: - Unilever Research Cleanliness which
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.............................................................................. 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process ................................................................................. 2 Influences on consumer decision making .......................................................
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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Carrefour and Metro predominate in the US and Europe. SEGMENTATION o Size of Businesses (based on sales potential) • Large • Medium • Small TARGETING o Supermarket/Hypermarket Chains • Migros • CarrefourSA POSITIONING o Product • OMO is the number 1 brand in detergent market. (Premium brand category) o Price • The payment period for retailer was in 3 month basis. Means the retailer must pay to Unilever within 3 month after receiving the goods. • Credits term only will come on when there is some
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